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292                         Conversion

            and when astronauts returned from space with photographs of a round earth
            rotating in space, the knowledge that the earth is spherical became immedi-
            ately accessible to everyone. The conversion from a universal belief that the
            earth is flat to an equally universal belief that the earth is spherical happened
            to the human species as a whole over the course of approximately two and a
            half millennia.
               individual human beings go through a shorter version of this process.
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            Young children have little doubt that the earth is flat.  Parking lots certainly
            suggest as much, as do the schoolyard and the local lake. Children gradually
            come to grips with what adults mean when they say that the earth is round or
            when they point to a colored ball in a bookstore or a library and say, “that’s the
            earth.” empirical studies indicate that in the normal case, the shift from the
            flat to the round earth takes several years. in contrast, many adults remem-
            ber the specific day when they underwent another prototypical case of belief
            revision: The passage from belief in santa Claus and his fantastic ability to
            visit every child on one and the same night to the realization that the man
            in the red coat is a department store employee. in adulthood, there are many
            such opportunities to revise beliefs: Does this or that diet, exercise regimen or
            health practice provide the benefits claimed for it? Has the evidence for global
            warming reached a point at which it would be prudent to prepare for climate
            change? Do the political principles that in the past seemed reasonable still
            deserve allegiance? Do the religious precepts absorbed in childhood still make
            sense in middle age?
               The shared feature of these examples is that they confront a person with
            alternative and incompatible beliefs. The earth is either like a pancake or like a
            soccer ball; as we ordinarily understand those words, we cannot believe both.
            Likewise, santa Claus cannot both be the creature of the fairy tale and also a
            store employee. An exercise regimen either does or does not produce mea-
            surable  health  effects.  The  average  global  temperature  is  rising  or  decreas-
            ing or keeping steady; if it is changing, it moves either upward or downward.
            To adopt one of these beliefs is to abandon, disbelieve or reject the alternatives.
            The central question in this and the next chapter is how, by what cognitive pro-
            cesses, a person comes to believe what he previously disbelieved or vice versa,
            a process variously labeled belief revision, conceptual change, restructuring and
            theory change in different niches of the cognitive sciences. The received view
            claims that people adopt beliefs that are supported by evidence but reject or
            revise those that are contradicted by evidence. The rejection of that view in
            this chapter prepares the ground for the different view of belief formation and
            belief revision proposed in Chapter 10.
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