Page 13 - Snooze Brand Book (Marketing)
P. 13

WHAT                                                                                                VISION                                             inspire














                           our                                                                              will











                                                                                                                                                              The following pages outline our Snooze

                                                                                                                                                              vision, which informs everything we do as
                                                                                                                                                              an organization. It captures and defines
                                                                                                                                                              what makes the Snooze experience so
                                                                                                                                                              unique, and is designed to inspire, inform

                                                                                                                                                              and amplify our brand.

                                                                                                                                                              As our category becomes increasingly
                                                                                                                                                              crowded and competition heats up, the
                                                                                                                                                              Snooze vision is the foundation that

                                                                                                                                                              distinguishes our brand, and will continue to
                                                                                                                                                              guide us forward.

                                                                                                                                                              While our vision is not intended to be guest-

                                                                                                                                                              facing, it manifests in how we speak, act,
                                                                                                                                                              and in the impression we leave on others.
                                                                                                                                                              It allows us to create a consistent brand
                                                                                                                                                              experience across every guest interaction.







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