Page 14 - Snooze Brand Book (Marketing)
P. 14
WHY: the purpose
The role we take in the world and our
reason for being
HOW: the process
The unique way we do things as we strive
towards achieving our purpose
WHAT: the outcome
What we deliver - the tangible product,
service or things we offer
brand compass brand character actions
A set of beliefs and values The personification of The core behaviors that
that Snooze lives by and is the brand that informs reinforce the Snooze
also shared by our Ravers. how Snooze is expressed brand vision and values.
visually and verbally.
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