Page 19 - Snooze Brand Book (Marketing)

BRAND
BRAND
Headline

Most breakfast spots start with the same script:
Eggs, batter, coffee, and a big ol’ griddle.

At Snooze, we’ve found that scripts are a lot

like pancakes — they’re best when flipped.

That’s why we do breakfast, but different.
From benedicts to bloody’s to whatever you’re feeling
at the moment, we’re always looking to turn our food
upside down and on its side. As our guests have
discovered since 2006, our dishes are anything but
regular – and that’s just the way they like it.
S But being different doesn’t stop at the plate, it’s the

way we do business. Snooze started with two brothers,
Jon and Adam, who believed that the only thing better
than a full plate was a clear conscience. That’s why with
T the communities we live in and the planet we live on.
every meal we serve, we’re dedicated to bettering both

We donate 1% of our sales back to our communities
while composting and recycling nearly 90% of our waste.
Plus, our ingredients are responsibly sourced from
O so you can start your day knowing you’re responsible
partners who share our passion for a better tomorrow -

for making the world a bit brighter.
At Snooze, we want each morning to feel like your

R weekend and happy hour rolled into one–no matter
which side of noon it’s on. We’re the place where you
can be you, and where our regulars are anything but.
Everyone’s welcome at our table, because the same
goes for our people as it does for our dishes: the
Y unexpected twists are what makes them so special.
After all, breakfast this good doesn’t happen every day.

*Actually, we’re open 7 days a week so technically they do.
19