Page 23 - Snooze Brand Book (Marketing)
P. 23
Snooze
Snooze
t
is no
is is is not
Playful, fun and vivacious Juvenile, cutesy, or exaggerated
Energizing and bustling Loud, distracting or over-the-top
Casual yet considered Informal or lax
Owning our individuality Focused on ourselves
Purpose-driven and living by e.g green shaming others
our values
Inclusive, open and welcoming Putting aside our beliefs to
accomodate others
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