Page 26 - Snooze Brand Book (Marketing)

We keep
FOOD it personal

PRINCIPLES in people, place and food.
We champion individuality

Our menu reflects the
surrounding neighborhood of
each location, and encourages

guests to add their own
personal touch so we always
have something for everyone.

We deliver craveable experiences, We’re thoughtful and

not just food considered in our food choices

Each plate is a reflection of the Snooze atmosphere - attention grabbing, Our food is responsibly sourced so it meets
uplifting and inspires sharing. Through our mouthwateringly delicious food our company values and quality standards.
we’re creating elevated experiences that wake you up and get the day going. Each ingredient and menu item has a backstory

behind it, and we pride ourselves on personally
knowing each of our partners.

We find ways to

surprise and delight We encourage Snoozers to

Our menu brings a touch of the let their creativity shine

unexpected to an ordinary breakfast.
Whether it’s through unique We see food as a means of self expression and invite Snoozers
ingredients or how we infuse our to infuse their personal twist on creations. Whether it’s through
twist to morning classics - we’re the ‘Pancake of the Day’ or dreaming up new ingredient

creating opportunities for discovery. combinations, our menu is fresh and creative.
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