Page 28 - Snooze Brand Book (Marketing)

ENVIRONMENT AL Create opportunities for
discoverable branding

PRINCIPLES our brand. We incorporate branding in subtle,
It’s the small touches that tell our story and make

clever ways throughout our restaurants.

Hero the bar Feature

The bar is integral to natural
setting the mood and light
Keep it vibrant CREATE OUTDOOR EXPERIENCES a point of difference, Sunlight helps set
so we strive to make
and uncluttered We seek to create interactive experiences it a focal point. our tone and create

that entertain and encourage guest interaction vibrancy. We look for
We keep it bright and upbeat by using outside the restaurant. Ensure there is outdoor ways to incorporate
a palette that is a mix of bright colors with space that is dedicated to games (corn hole, floor to ceiling windows,
a neutral base. And utilize minimal extra pingpong, etc) and open space, in addition and the ability to open

wall or ceiling decor so our environments to seating. Use a variety spaces to the outdoors.
don’t overwhelm.
of seating

We’re welcoming to all
people so we always
Develop unique floorplans Use multiple textures provide a selection of Keep it open

seating, including round and airy
We strive for distinction between locations, We seek to integrate natural elements and rectangular booths,
looking for ways to add a twist that reflects when native to the structure i.e. exposed bar seating and high top We create an

the surrounding neighborhood. brick, wooden beams - focusing on using tables. Each location is open environment
through high ceilings,
elements that add an authentic vibe. slightly unique. industrial exposure,

and wide aisles.
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