Page 30 - Snooze Brand Book (Marketing)

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Intrigue Touchpoints Social 3. Entice
Website
• Educate on community events
Mindset & Needs • Showcase seasonal items and pancake of the day Menu W E
• Share snoozer bios and fun facts
Building interest and excitement Front Flap:
Mindset & Needs Touchpoints Purveyors
• Reinforce community and sustainablility e orts Seeking knowledge
Word of Mouth • Entice with Insta-worthy food, showcase Back Flap:
Jobs To Be Done seasonal items and pancake of the day and guidance 3 Table Tent Snooze Reduced
1. Sustainability
Show a taste of Snooze • Highlight guest experiences 2. Community Partners Story and
co ee menu
• Spark interest and intrigue in brand 1 2 3. Icebreakers
• Feed enthusiasim Jobs To Be Done S
• Make brand feel distinct and compelling A rm our “best of Signage:
the best” status Drinks Menu
• Reinforce customization at Bar
and variety
• Highlight uniqueness Snoozer
• Communicate quality
• Share compelling
Start Full Menu Back: Storyteller
brand RTB’s
Drinks Menu
1. Meet & Greet 2. Befriend 5. Indulge

Mindset & Needs Give A Pickle 4. Discover Mindset & Needs
Looking to satisfy their cravings
Discovering the experience Mindset & Needs
Craving a feeling of belonging Jobs To Be Done
Jobs To Be Done Amplify the complete experience
Invite guests into the Snooze groove • Make it visually exciting and “insta-worthy”
• Create a Snooze-i ed greeting Jobs To Be Done Mindset & Needs • Deliver instant grati cation
• Generate a positive mood-shift Add a personal touch Taking in the surrounding environment • Drive repeat consideration of o erings
• Share personal stories
• Deliver thoughtful gestures • Highlight our creativity
Touchpoints Jobs To Be Done • Surprise and delight to make the
Create moments of unexpected discoveries experience memorable
Exterior: Interior: Touchpoints • Share brand stories
• Generate positive energy Touchpoints
Snoozers • Highlight our thoughtful nature and
greater purpose
Games Host stand Swag Stand
Touchpoints
Pancake Give A Pickle Give A Pickle Food & Drink Tableware
of the Day!
Presentation
Signage Singnage:
Pancake of the day
Bathroom Signage Tableware
6. Farewell Touchpoints
Compost Stand Food & Drink
Presentation
Local Snooze approved Side Side Snoozer and guest Take Out Container
artist creates hand-lettered of the month pro les
community partners sign A B Pass the Pickle card Mindset & Needs
A rmed in their experience
Community Board
Format board for Jobs To Be Done
consistency with creativity Grow our Raver family
• Leave a memorable impression
• Fuel continued brand favorability Cheque

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