Page 27 - Snooze Brand Book (Marketing)
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EXPRESSION Seed the discovery
PRINCIPLES and discrete with how we employ
We set the stage by being choiceful
our brand assets and tell our story.
Our environments are customized
to offer a new discovery through
every door.
e
Giv A P ick Add our personal touch Make it fun
le
We speak with sincerity, but are always We inject a playful spirit into all we
looking for ways to add our own twist. do so we keep everyone smiling.
We create our own vocabulary that turns Whether it’s adding a unexpected
the ordinary into something delightful. design feature or naming a pancake,
we do it with a lighthearted spirit.
KEEP IT FLOWING
We set the vibe with a positive momentum Add warmth and vibrancy
by keeping it open, airy and spacious –
allowing elements to breath and stand We use a bright color palette paired
on their own. We use music to set it all with natural light to offer a warm
in motion. invitation into our space.
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