Page 66 - Poze Magazine Volume 73
P. 66

High Road Incorporated,        Originally rooted in corporate     High Road Inc. supports artists
              founded in Nashville in        events, conferences, and           of all genres and sizes, but
              2016 by visionary CEO,         trade shows for 20 years,          caters to a niche market,
              Sharon Lee, is a trailblazing  Sharon's desire to focus more      specializing in indie bands and
              force in the touring           on concerts and music led to       European and K-pop artists
              industry, providing tour       the inception of High Road,        touring North America. The
              trucking services              Inc. Currently headquartered       impact of their excellence and
              throughout the US and          in Franklin, Tennessee, with a     dedication is echoed by
              Canada. With over two          second location in Boston, MA,     employees, clients, and industry
              decades of experience,         the company has evolved            peers providing services to
              Sharon's leadership has        under Sharon's strategic           artists such as Måneskin, H.E.R.,
              guided the company in          guidance. Dedicated to             Dropkick Murphys, Collective
              serving clients and            philanthropy, High Road Inc.       Soul, Switchfoot, Meshuggah,
              partners within the music      actively engages in charitable     Sleater-Kinney, The
              and live events industry.      and community-oriented             Decemberists, and New Found
                                             initiatives.                       Glory.
              Embodying the ethos of
              their employees, High          Sharon serves as a board           At the heart of High Road Inc. is
              Road Inc. prioritizes          member for the Touring             the commitment to the "5 F's":
              fostering a supportive and     Career Workshop to provide         friendliness, fun, fairness,
              cooperative work               education, connections, and        family, and faith. Sharon's
              environment  With a            mental health resources. In        leadership style revolves around
              robust background in           collaboration with ACM Lifting     building a close-knit community
              management and sales,          Lives and the Lainey Wilson        within the company, treating
              Sharon's leadership has        team, High Road was thrilled to    employees like family, and
              propelled the company          partner with Mechanics on a        fostering open communication.
              into an exciting adventure     Mission to give a vehicle to a     This unique approach has
              marked by the guiding          touring pro during a recent        played a pivotal role in defying
              philosophy, "No road is        TCW Day Off event.                 industry norms, as they boast a
              long with good company."                                          remarkably low turnover rate.
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