Page 67 - Poze Magazine Volume 73
P. 67
"Let's Tour It Up!”
About Dead Horse Branding
Dead Horse Branding is an award-winning public
relations, management and branding agency JONATHAN PATTERSON
with headquarters in both Nashville, TN, and
Sydney, Australia. Dead Horse Branding creates,
designs, and refines each component of a brand, Baha Men, LOVING MARY (Steven Tyler's
ensuring that the brand will always hit the right solo band), Cyndi Lauper, Hachette
chord on every level. Dead Horse Branding’s Book Group, Simon and Schuster, Bo
business model is a cutting-edge management Diddley Estate, HENDRIX Music
and branding service all-in-house that spans Academy, Grammy Winning Mark
O’Connor Band, Universal Music Group,
multiple industries, including music, fashion, MTSU, Sony Music, ACPI Group, Interior
design, business, culinary, entertainment, fitness, Designer Kathy Anderson, Gigi Butler of
and more. There are 7 primary formulas to Gigi Cupcakes, TEDx, NAMM, Songwriting
branding and Dead Horse does them all under University, Marc Jordan, Music Producer
one roof, making them a very competitive Tony Brown, Jayne Denham, Average
branding agency. Joes Entertainment, Music Expo, Joel A.
Katz MEBUS Program, The Today Show,
Branding is an identity developed through our Lionsgate, and Hallmark are some of
DH7 branding formula, which includes: strategic the brands we have had the pleasure
planning, logo and image design, photography of working within the USA and
and visual assets, website design, marketing and internationally.
social media, publicity, licensing, and
distribution. Dead Horse Branding’s brand-
building technique has been implemented into
the education system in the USA and Australia. Visit
Rick Caballo and Melissa Core-Caballo were deadhorsebranding.com
instrumental in helping to lead Kennesaw State
University's Joel A. Katz Music and Entertainment for more information!
Business program (MEBUS) as one of top
curriculums ranked by Billboard Magazine 2022.
