Page 69 - Poze Magazine Volume 73

POZE

MAGAZINE

Jerard Rice, known by the stage name Rice, has emerged as an eclectic force in
the music industry, blending hip-hop, pop, and world music into a harmonious
symphony. Beyond his sonic expertise, Rice dons the hats of an entrepreneur,
artist, songwriter, and philanthropist. The artist’s musical journey began with a
childhood passion for talent shows and playing instruments in school, evolving
into a relentless pursuit of musical production.

A co-founder of Hustle Work Grind Records and Hustle Work Grind
Entertainment, Rice envisions music as a catalyst for education, empowerment,
and empathy. His commitment to correcting societal wrongs led to his active
involvement in the Black Lives Matter protest following George Floyd's death,
showcasing his belief in music as a powerful instrument of change.

Rice's musical authenticity shines through in hits like "Bet On It," "Big
Dreams Rice," and "Next 2 Paradice” Each track serves as a
narrative thread, weaving together different phases of his life and
experiences. His self-proclaimed status as a "neo-artist" stems
from a unique approach, combining real-life experiences with
lessons learned from movies, offering listeners a deep dive into the
mundane with profound meaning.