Page 68 - IAADFS Summit of the Americas 2024 Special Edition

INSIDER

The Macallan Colour Collection began rolling out to the cruise industry in the beginning of 2024.

Edrington marries luxury and experience to elevate the cruise passenger

journey

Edrington is prioritizing cruise as with new launches for Brugal, Highland Manager, Edrington, tells TMI.
a key aspect of its global travel retail Park and The Macallan. In addition to this
business. enriched portfolio of premium expressions, Marriage of luxury and experience
The parent company of The Macallan, Edrington has also created a variety of In line with Edrington’s
Brugal Rum and Highland Park is interesting serving rituals and food pairing premiumization approach, The Macallan
focusing on providing cruise guests unique initiatives for the cruise sector. and Ritz-Carlton have partnered to offer
experiences and engagements that bring its “We are so excited about the growth passengers a luxury whisky experience
premium portfolio of brands to life. of the luxury industry, both from the – The Macallan Rituals – onboard the
The company’s primary goal is hoteliers that are entering the market, but Ritz-Carlton Yacht Collection. Currently
to premiumize its portfolio available also the existing cruise lines that are raising available onboard its new yacht Evrima,
onboard cruise ships while targeting the their games with celebrity chefs and really The Macallan Rituals deliver a sensorial
top bars and restaurants on these ships fine dining,” Anette Mourier, Global Cruise experience, allowing passengers to explore

The Macallan Rituals is currently available onboard The Ritz-Carlton Yacht Collection’s new yacht Evrima.

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