Page 69 - IAADFS Summit of the Americas 2024 Special Edition

INSIDER

a curated range of signature serves and The Macallan Colour Collection
prestige drams, available in cocktails, neat, Since the beginning of 2024, The
or ‘On the Rock’. Macallan Colour Collection, a new range of
The pinnacle of The Macallan Rituals age statement whiskies which celebrate the
is Rare Expressions, reserved for guests brand’s commitment to natural color and
looking to explore some of The Macallan’s reflect the influence of sherry seasoning,
most precious whisky. These whiskies are has been rolled out in the cruise industry.
served in Lalique glassware by bartenders The GTR exclusive Colour Collection
wearing white gloves who enhance the comprises five age statement single malt
experience by imprinting the guest’s initials Scotch whiskies. From the gold oak of
on a leather coaster to commemorate the the Colour Collection 12 Years Old to the
serve. The guest will also receive a custom burnished chestnut of the Colour Collection
card with details of the dram they enjoyed, 30 Years Old, the range spans the radiant
creating a lasting keepsake. tones of the whisky spectrum, to showcase
Guests enjoying a Travelers’ the natural tones derived from maturation
Exclusives experience are offered the in The Macallan’s sherry seasoned oak
choice of taking their dram neat or on the casks.
rocks. The serve is delivered using the The Macallan Colour Collection
Diamond Jigger. Should the guest prefer marks the return of age statement whiskies
their whisky on the rocks, a flawless ice to The Macallan’s global travel retail
ball is created in front of them using The offering. Andrés Brugal, Edrington’s most exclusive rum
Macallan ice ball maker. The Collection also features a new expression to date, is another ultra premium
For guests seeking to explore The visual identity inspired by the brand’s expression that the company has brought to
Macallan across a number of different heritage and spiritual home, The Macallan cruise. Only 460 bottles of Andrés Brugal
expressions The Macallan Whisky Journey Estate, and highlighting its intrinsic sipping rum are available worldwide, with
60 exclusively sold in the U.S., and 62 bottles
gives them the opportunity to select connection to nature. earmarked for travel retail.
three different drams from The Macallan Crafted predominantly from sherry
Quest Collection. Created exclusively for American oak casks, the Colour Collection
Global Travel Retail, The Macallan Quest includes a subtle touch of European
Collection features a quartet of whiskies – oak which the company says achieves a Hosted and led by the onboard sommelier
Quest, Lumina, Terra and Enigma. harmonious and beautifully balanced range or mixologist, the Flight Experience
The Macallan Rituals are brought of whiskies. masterclass invites guests to learn
to life through a bespoke bar cart from The Macallan Colour Collection is a about and savor several The Macallan
which servers can deliver engaging collaboration with U.S. graphic designer expressions. The masterclass also educates
and entertaining interactions. The cart David Carson, who took inspiration from guests on what makes The Macallan the
incorporates a unique Diamond Jigger Jerez, a land of historic vineyards and most valuable single malt in the world
feature, as well as The Macallan luxury ice fine wines where The Macallan’s sherry while giving them an understanding of
ball maker. seasoned oak casks are crafted. the Colour Collection and its progression
“The Ritz-Carlton Yacht Collection With cruise lines being 90% on- of intensity, flavor and maturity. At the
has a clear focus on helping its guests premise, the return of age statements is end of the masterclass, guests have the
create lasting memories, something which key to success in the channel, according to opportunity to purchase the collection
has fueled our ambition to deliver the Mourier. Increasingly, cruise consumers are instore.
ultimate on-board whisky experience requesting specific age statements such as Mourier says Edrington is extremely
with The Macallan Rituals. Across our the The Macallan 12 Year Old – something optimistic about the future of cruise, as
serving rituals we have sought to elevate which is also welcomed by food and both brands and cruise lines together raise
the experience at every step, delivering beverage directors, says Mourier. and premiumize the guest experience.
our iconic single malt with a sense of “We are excited to see how the
theater and panache which allows guests Connecting on-premise and retail cruise industry is starting to lead the way
to explore, enjoy and engage with The With a view to better connecting in F&B with restaurants and mixology
Macallan in memorable and intimate the retail and on-premise businesses, becoming increasingly sophisticated for
fashion,” says Mourier. Edrington has introduced The Macallan both established cruise lines and new hotel
Flight Experience to six cruise lines. groups.”

69 April 2024 Summit of the Americas