Page 20 - IAADFS 2022 hi-res

INSIDER

New creativity at the point
of sale (clockwise from
left): Individual tasting
bottles of special cocktails
made with Tanqueray
gin; Dior fragrances in
the spotlight and Chanel
celebrates the 100th
anniversary of No. 5.

strategy last year, and as part of this we
are continuing to develop our sustainable
and ethical retailing model. We understand
the importance every generation places
on people and planet, and we are ensuring
we have the product range to reflect that,”
notes McDonagh.
In September 2021, ARI-NA launched
the LXR Pre-Loved luxury fashion
boutique in The Loop Duty Free Montreal
Airport.
“LXR is the first pre-loved luxury
concept to launch in airport travel retail in offering passengers digital opportunities. and a bar to try out the different products.
North America. It is a dedicated vintage “We have quite a few brands using We also had very successful launches of
and pre-loved luxury retail space that QR codes in stores, whether it is for recipes several new fragrances with activations to
specialises in authentic handbags and in a tasting or scent notes of a perfume or support for Paco Rabanne, Dior and Gucci.
accessories from designer brands including just more information on the product – “With the Omicron variant at the
Hermès, Chanel, Louis Vuitton, Gucci, basically to replace any brochure or info beginning of this year things have slowed
Prada, Ferragamo, Cartier, Dior, Chloé, card we would have handed out physically down a bit but starting in March and
among others. We have also introduced the in the past. This allows the customer to through the end of this year we have a lot
local vegan leather goods brand Matt & have more information at their fingertips more interest from brands to partner on
Natt into the Montreal stores which is so without having to touch anything but their activations and we have a few omnichannel
far doing very well,” she explains. own phone. It is also paperless which is a activations currently in the planning
Local Montreal, Quebec and bonus from a sustainability standpoint so phase.”
Canadian products are getting greater we really encourage this method,” she said. McDonagh and her team are looking
emphasis at ARI-NA. Brands also became incredibly forward to attending the 2022 Summit of
“Local goods have always been a creative when it came to launching the Americas in Palm Beach.
focus for us as a gifting destination for activations during the pandemic. “I think it’s very important that the
tourists and locals but over the last year “At the end of 2021 we were able to industry get that opportunity to collaborate
we have focused more on local products partner with a couple of brands for some once again and I believe that the show is
and brands as part of our sustainability really great animations in store. With paramount to allow that collaboration.
strategy. We have introduced over 20 new Diageo, we had individual tasting bottles of There is a great opportunity for brands
Quebec made spirits and wines as well as a special cocktails made by a local Montreal to show newness and innovation post
whole new line up of Quebec made maple mixologist to taste our range of Tanqueray pandemic, particularly in the consumers’
products,” says McDonagh. gins, served socially distanced inside a expectations of needs and wants going
fruit grove installation in the middle of the forward. It is also an opportunity for
Technology and Digital international store. operators and brands to share insights and
Technology is also playing a more “In December, Chanel celebrated the best practice that have been manifested
important role in ARI’s day-to-day 100th anniversary of the No. 5 fragrance over the last two years, as well as changing
business, beyond its new website and with a spectacular installation including passenger profiles and expected digital
e-commerce options, with more brands interactive elements such as selfie spaces requirements from consumers.”

Summit of the Americas April 2022 20