Page 51 - IAADFS Summit 2023 Special Edition

INSIDER

Essence Corp.’s beautiful launch for Givenchy
L’Interdit, at the John Bull flagship store in
Nassau, The Bahamas. September 2022.

Future opportunities: New South International and local chains like Sineriz Brazil: new market opens
American operation and The Place made big investments in While the border shops in Uruguay
The new venture is a full subsidiary, the territory. Essence Corp. and other have been operating for the past 35 years,
located in Montevideo, to better handle companies based in Miami began selling to duty free border shops in Brazil began
the Uruguayan border. It is overseen by the Uruguayan Free Shops as it fell under operating only in late 2019.
Essence Corp. under the direction of a their Travel Retail expertise. Despite its proximity to the Brazilian
commercial director, Ignacio Carvallido, “There are approximately 40 market, Essence Corp.’s new Uruguayan
who is well-known and respected in the additional points of sale (outside of DFA company does not supply the duty free
industry from his years as head of supply and Neutral) along the Uruguayan border stores on the Brazil side of the border.
chain for Dufry and IOSC. that carry perfume and cosmetics, which They are supplied though Essence’s Miami
Antoine Bona, Vice President of could be supplied by us,” Antoine Bona organization through the Miami warehouse
Sales for Latin America, explains the continues. and managed by a commercial team in
reasoning behind the new expansion: “In “Puig and Shiseido Group recently Brazil.
Uruguay, the free shops opened 35 years granted us the distribution for the “We also have different distribution
ago. They were originally supplied by the Uruguayan Free Shops which is when we agreements for the Brazilian Border stores.
Uruguayan domestic market, because when opened a new company in order to hire We distribute Euroitalia, Interparfums,
the shops opened, they searched for the people locally, to manage the point of PUIG, Dolce & Gabbana, Shiseido,
closest supply. Over the years multinational sales, and to carry inventory in-bond in Hermes, Victoria’s Secret, Bath & Body
companies such as DFA and Top Montevideo.” Works, Rituals, and L’Occitane. We

Essence Corp. brands Jimmy Choo I Want Choo
Forever and Paco Rabanne Fame dominated the
windows at Brazilian border store Caturra Duty
Free, in Pôrto Xavier, in January.

51 April 2023 Summit of the Americas