Page 52 - IAADFS Summit 2023 Special Edition

INSIDER

From left. Essence Corp. also launched Paco Rabanne Fame with Brazilian border store Cellshop in January. Versace Dylan Turquoise launched with
Dufry Mexico City, Terminal 1, last October.

consolidate shipments in Miami and ship York Free Shop in November. Our first pandemic. [Ed. Note: The Brazilian border
directly to Brazil. We have been doing that sales were in the beginning of 2020, right stores are able to sell to Brazilians, so the
since 2020,” says Antoine Bona. before COVID.” border closures did not affect them as much
“The first [Brazilian] border stores In a very positive development, as the lockdowns did in other countries.]
opened in June 2019 followed by Central Essence Corp. was able to keep selling to “The Brazilian stores never closed. In
Free Shop in September and then New the Brazilian border stores throughout the fact, many new stores opened on the Brazil
border during 2020 and 2021,” recalls
Antoine Bona.
“This was a very unique opportunity.
It is very rare that a new market opens up
like this; one that meets our expertise and
is within our distribution agreements. It
was a great opportunity for us and not only
did we supply the brands that we supply for
the whole travel retail, we generally were
able to sign expanded agreements with
some brands that we distributed only in the
Caribbean. So we added new distribution
areas for Puig, Shiseido, Hermès, and
Dolce & Gabbana.”

A beautiful, newly renovated Clarins counter
was installed in Kirk Freeport, Cayman Islands
this past January.

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