Page 57 - IAADFS Summit 2023 Special Edition
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INSIDER
Anticipating and meeting needs
“In order to succeed, I think the
key is anticipating the supplier’s needs.
Obviously, delivering exceptional customer
service and the relationship with the
customer is key but the brands expect us to
provide service just like they would expect
from one of their subsidiaries, in terms of
reporting, staffing, investing in software,
and partnerships,” noted Antoine Bona.
“To this end, we added a digital
manager last year,” said Medeiros. “Marie
Claire Lochet was here for 16 years and
we promoted her to digital manager
because we needed her to manage all the
digital material that is out there – everyone
wants digital now, and all the stores, even
when they were closed, were still doing
social media. Everything became digital.
By having someone from within she
understands the company, the bands and
the corporate.
“Part of her role is to track the digital
as well. We have a platform that can
follow and track digital. So basically she The Essence Corp. team at the week-long internal meeting held at Jungle Island, in Miami.
is teaching everyone hashtags and how to
post. Often she has to tell them, sorry that
hashtag doesn’t go with that brand. It can Panabel companies.” for the past 16 years.
be complicated,” she said. “We are very proud that we kept most “What has stayed the same is our
“This also helps us sort our KPIs. of our people during the pandemic. And family spirit,” stresses Jean Jacques Bona.
We can track all our brands, in a certain then when the business came back we “Of course things are more difficult,
territory, in a certain period of time –be it added people. The staff currently numbers because now we number 80, so we will
one month, two months, three months, be it 80 people,” noted Jean Jacques Bona. have to be more structured and more
Mother’s Day. etc.,” added Antoine Bona. This connectedness extends to the efficient, using the most modern systems
company’s partnerships as well. In an to give us information to manage the
The Essence Corp. family spirit almost unheard of relationship, Essence business.
“The key factor in our future is the Corp. has been working with some of its “But we need to combine the
team,” interjected Patricia Bona. main companies for decades. Its partnership corporate way of doing business, with our
“The one constant over all these with Interparfums began in 1993, and has own family spirit. That is the challenge.”
years is that Essence Corp. is a family gone from strength to strength over the past In closing, Jean Jacques issued his
company. This is our third generation and 30 years. In 2003, Essence was appointed own challenge to the “new” generation:
in five years, we could even have one of by the Clarins Group to manage its Sales “In the past five years we have doubled
the grandkids sitting here. We also have and Marketing regional office, and today the business. I challenge them to double it
another nephew in the business, in Panama, remains the Caribbean distributor for the again in the next five years,” he quipped.
Diego Bolla, Director of Operations of the group. It has been working with EuroItalia
Essence Corp. reveals new logo as it celebrates 35 years of excellence
Essence Corp., Master Distributor the Travel Retail Industry.
of fine Fragrances and cosmetics for Designed by Xposure Advertising, a
the Duty Free & Travel Retail Markets full-service Graphic Design and Branding
of the Americas, is celebrating its 35th studio, the new logo incorporates a
anniversary in 2023, and revealed a new sophisticated color palette: Dark Blue
corporate logo during the company’s to evoke commitment, honesty &
weeklong, 2023 Internal Meeting, which responsibility, Burgundy to symbolize
was held at Jungle Island, in Miami in energy, individuality and assurance, and
January. Blue Grey for insight and stability. are Passionate about their brands, Proud
The new look of the logo is inspired Essence Corp. a family company to server their clients and Driven by
by the ocean and the sky, key elements in founded in Miami in 1988, says that they excellence.
57 April 2023 Summit of the Americas