Page 57 - IAADFS Summit 2023 Special Edition
P. 57

INSIDER



              Anticipating and meeting needs
                 “In order to succeed, I think the
              key is anticipating the supplier’s needs.
              Obviously, delivering exceptional customer
              service and the relationship with the
              customer is key but the brands expect us to
              provide service just like they would expect
              from one of their subsidiaries, in terms of
              reporting, staffing, investing in software,
              and partnerships,” noted Antoine Bona.
                 “To this end, we added a digital
              manager last year,” said Medeiros. “Marie
              Claire Lochet was here for 16 years and
              we promoted her to digital manager
              because we needed her to manage all the
              digital material that is out there – everyone
              wants digital now, and all the stores, even
              when they were closed, were still doing
              social media. Everything became digital.
              By having someone from within she
              understands the company, the bands and
              the corporate.
                 “Part of her role is to track the digital
              as well. We have a platform that can
              follow and track digital. So basically she   The Essence Corp. team at the week-long internal meeting held at Jungle Island, in Miami.
              is teaching everyone hashtags and how to
              post. Often she has to tell them, sorry that
              hashtag doesn’t go with that brand. It can   Panabel companies.”    for the past 16 years.
              be complicated,” she said.            “We are very proud that we kept most   “What has stayed the same is our
                 “This also helps us sort our KPIs.   of our people during the pandemic. And   family spirit,” stresses Jean Jacques Bona.
              We can track all our brands, in a certain   then when the business came back we   “Of course things are more difficult,
              territory, in a certain period of time –be it   added people. The staff currently numbers   because now we number 80, so we will
              one month, two months, three months, be it   80 people,” noted Jean Jacques Bona.   have to be more structured and more
              Mother’s Day. etc.,” added Antoine Bona.  This connectedness extends to the   efficient, using the most modern systems
                                                company’s partnerships as well. In an   to give us information to manage the
              The Essence Corp. family spirit   almost unheard of relationship, Essence   business.
                 “The key factor in our future is the   Corp. has been working with some of its   “But we need to combine the
              team,” interjected Patricia Bona.   main companies for decades. Its partnership   corporate way of doing business, with our
                 “The one constant over all these   with Interparfums began in 1993, and has   own family spirit. That is the challenge.”
              years is that Essence Corp. is a family   gone from strength to strength over the past   In closing, Jean Jacques issued his
              company. This is our third generation and   30 years. In 2003, Essence was appointed   own challenge to the “new” generation:
              in five years, we could even have one of   by the Clarins Group to manage its Sales   “In the past five years we have doubled
              the grandkids sitting here. We also have   and Marketing regional office, and today   the business. I challenge them to double it
              another nephew in the business, in Panama,   remains the Caribbean distributor for the   again in the next five years,” he quipped.
              Diego Bolla, Director of Operations of the   group. It has been working with EuroItalia

              Essence Corp. reveals new logo as it celebrates 35 years of excellence


                 Essence Corp., Master Distributor   the Travel Retail Industry.
              of fine Fragrances and cosmetics for   Designed by Xposure Advertising, a
              the Duty Free & Travel Retail Markets   full-service Graphic Design and Branding
              of the Americas, is celebrating its 35th   studio, the new logo incorporates a
              anniversary in 2023, and revealed a new   sophisticated color palette: Dark Blue
              corporate logo during the company’s   to evoke commitment, honesty &
              weeklong, 2023 Internal Meeting, which   responsibility, Burgundy to symbolize
              was held at Jungle Island, in Miami in   energy, individuality and assurance, and
              January.                          Blue Grey for insight and stability.  are Passionate about their brands, Proud
                 The new look of the logo is inspired   Essence Corp. a family company   to server their clients and Driven by
              by the ocean and the sky, key elements in   founded in Miami in 1988, says that they   excellence.



                                                                               57                                         April 2023   Summit of the Americas
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