Page 58 - IAADFS Summit 2023 Special Edition

INSIDER

The We An Idea core team of 12 operates out of key offices in Miami and Medellin.
We An Idea:

Booming creative design agency rebrands, expands markets and extends
into domestic channels

Well-known travel retail creative since they started the company in 2016. cosmetics brands from Chanel, Dior,
architectural and industrial design firm The company has produced projects Parfums De Marly, Bulgari and Carolina
We An Idea has been on a whirlwind of in more than 40 cities and ships throughout Herrera to Paco Rabanne and Diptyque,
development over the past year, expanding the Americas, ranging from the Chanel and spirits brands The Macallan, Hennessy,
from its original platform in Miami and shop-in-shop at LAX Airport with DFS, to Glenmorangie, Chivas and Absolut, along
extending its services to high profile Marshall Retail Group’s Beauty Hub for with a growing number of new brands, says
projects in related domestic markets. L’Oréal Group at New York LaGuardia Trelles.
TMI had an opportunity to speak with Airport, to Hennessy’s stunning shop in Operating from key offices in Miami
We An Idea founders Juan Trelles and shop project at the newly open Dufry store and Medellin, Colombia, with a core
Ernesto Cajias, whose agency has been at Montego Bay Airport, to mention just a team of 12 between the two locations, and
behind some of the most iconic airport few. production facilities in multiple countries,
retail and cruise displays in the Americas Its impressive client list includes We An Idea provides a range of services
that also include brand & corporate
identity, custom manufacturing and project
management beyond their architecture and
industrial design solutions.
New look, new offices
Sporting new branding and an
updated, sleek new corporate identity, the
company recently opened a new Miami
headquarters in downtown Doral, which
they designed and built themselves. The
partners have also opened a permanent
office space in Medellin, as they focus on
strengthening the business in both regions.
Underlining the potential that WAI

Chivas and Royal Salute at Dufry Sao Paulo
Airport 9K Store

Summit of the Americas April 2023 58