Page 79 - IAADFS Summit 2023 Special Edition

INSIDER

Jägermeister has record-breaking year in GTR

Mast-Jägermeister SE significantly Jägermeister and roll out further its
increased its sales in fiscal year 2022 GTR campaign, The Secret is You.
despite challenging political and economic The company is planning over 60
conditions and achieved its best results ever promotions worldwide, supported by 17
in global travel retail. The family-owned brand ambassadors in the territories and
company has ambitious plans to grow the continues to expand its presence on board
brand further in 2023. ferries and cruise ships.
The company enjoyed double-digit Tobias Witte says: “Our task is to
growth in 2022 vs the pre-Corona virus create surprising, high-quality activations
year, 2019. GTR has become the business’ geared to Jägermeister consumers, with
seventh largest market and according to exclusive products such as our limited-
IWSR, Jägermeister is now the eighth edition gift bottles and shot glasses. We
largest premium spirits brand line in the continue to drive forward premiumization
entire channel. and coordinate campaigns with domestic
“We have enjoyed tremendous markets which are driving overall brand
international success as we’ve continued to portfolio with Jägermeister Manifest and awareness. The best airports are now
ramp up activities and bring new concepts Jägermeister Cold Brew Coffee. Travel evolving into international shopping malls
to life in recent months,” says Jägermeister retail is currently the largest and second and, with over a billion passengers from
Vice-President Global Travel Retail, Tobias largest market respectively for these around the world traveling through them,
Witte. “pre-COVID we broadened our products. What’s exciting is that we still Jägermeister is the ideal brand to appeal to
international distribution and subsequently see great potential here, especially as travel a global audience - consumers understand
were able to expand partnerships and in and out of Asia picks up again.” Jägermeister’s mission to provide the Best
increase our footprint with new customers. In 2023 Jägermeister will continue Nights of your life - today and tomorrow.”
At the same time, we expanded our to invest in raising the visibility of

Champagne Lanson strengthens its GTR team
Champagne Lanson has announced the uncertainty of the geo-political and
some changes to its Global Travel Retail economic environments.”
team.
Lanson’s former Head of Travel New packaging for Le Green Bio-
Retail, Edouard de Boissieu, has been Organic
appointed as Export Manager Europe Maison Lanson has unveiled new
(domestic markets) for the Maison. packaging for Le Green Bio-Organic,
François Van Aal, President of which the Champagne House added to
Champagne Lanson, commented: “I its permanent range in 2018. The new
would like to take this opportunity to packaging is part of the transparency
thank Edouard for his great input and sales approach initiated for several years
performance during his time as Head of with more informative labels and back
Travel Retail.” labels specifying the blend, the dosage, Albane Lussat, Key Account Manager GTR
Stepping into Edouard’s role as Key the harvest, the reserve wines, the
Account Manager GTR is Albane Lussat, disgorgement date and the traceability of certified AB and Demeter. This cuvée is
who was previously Lanson’s Trade the bottles. the result of a meticulous work respectful
Marketing Manager for Domestic and Lanson pushes ever further the of fauna, flora, soil and people. Le Green
Global Travel Retail. Her previous position cursor for Le Green Label Bio-Organic Bio-Organic is made of a blend composed
is being filled by Loraine Wojcik, who has by highlighting the specific terroir from mainly of Pinot Noir (46%) which created
been Lanson’s Export Assistant for the last which this confidential cuvée comes: a champagne with a strong identity and
5 years. The Malmaison Estate, 16-hectare pilot vitality, says the company.
Edouard, Albane and Loraine will be vineyard of the House. Located in the heart Le Green Bio-Organic is naturally
reporting to Emmanuel Gantet as Europe of the Vallée de la Marne, The Malmaison free of secondary packaging and produced
& Overseas Export Director and GTR Estate is one of the largest biodynamically- in a more lightweight bottle in order to
Director. farmed estates in Champagne. minimise its carbon impact. Maison Lanson
“2022 was a very strong year for the Hervé Dantan, the House Winemaker, also favors local and responsible sourcing
Champagne industry and a historical record created Le Green Bio-Organic to be for all its packaging. This sourcing is a way
high 6 billion euros of turnover,” continues consistent with Lanson style while for Lanson to support the local economy
Van Aal. “I am convinced that the best is reflecting the particular characteristics while limiting its carbon footprint.
yet to come for Champagne Lanson despite of its terroir, Le Green Bio-Organic is

79 April 2023 Summit of the Americas