Page 84 - IAADFS Summit 2023 Special Edition
P. 84

INSIDER



          cachaça distilleries for a place to test his
          recipe.
              With a goal to make just one batch as
          a test, he came across an old property that
          dated to 1717 -- “it was paradise and so
          Brazilian” --but the owner refused to allow
          Isola to test his gin in the cachaça facility.
          But he showed Isola an abandoned room on
          the property that he could use to set up his
          own distillery.
              “This building with its Brazilian
          Colonial heritage with its huge windows
          looking straight to the forest convinced me
          to dedicate myself entirely to this mission.
          And I dedicated the entire next year to
          build the distillery, design the bottle, the
          label, the concept—and to define the
          consistent story through which this brand
          would promote and raise awareness of the
          preservation of the Amazon rainforest.”
               The distillery also uses its own
          water from three springs on the property.   Arturo Isola (right) with friend and partner Alexandre Mazza developing the recipes forAmázzoni gin.
          Moreover, Isola says that 50% of the water
          originates in the Amazon.         Brazilian gin, but also to raise awareness of   exclusively from Brazil and the Amazonian
              After finishing the distillery and   the importance of preserving the Amazon   rainforest and 5 more classic gin botanicals.
          beginning production, Isola says the   rainforest. It was so successful, that a   • Amázzoni Rio Negro - 51% ABV -
          challenge was to “evangelize gin to   second edition has been created for this   includes 8 botanicals from Brazil and the
          Brazilians.”                      year. With local competitions taking place   Amazonian rainforest. The first Brazilian
              “Brazil has woken up to gin and has   between May and October, the finalists will   gin to gain a Double Gold Medal in the San
          become a gin giant. But Amázzoni is still   meet in Rio de Janeiro for the final next   Francisco World Spirits Competition.
          the first gin distillery in Brazil,” he says.  November.             • Amázzoni Maniuara is the first ever
              Export is a different challenge.   The Amázzoni portfolio that will be   Brazilian Old Tom and, with just 38%
              “Amázzoni has to explain who we are   shown at the Summit of the Americas at the   ABV, the lightest gin on the Brazilian
          in a crowded market,” he admits.   Duty Free Global stand consists of:  market. It is distilled from pure cereal
              One way Amázzoni is making a                                     alcohol and natural spring water and much
          name for itself internationally is through   • Amázzoni Gin – 42% ABV - the first   more delicate and fresh than previous
          a branded Amázzoni cocktail competition   craft gin of Brazil. This London dry gin   recipes and includes a new botanical to its
          which it launched last year, which not only   is distilled from pure cereal alcohol and   recipe: lemongrass.
          aims to demonstrate the excellence of their   natural spring water. With 5 botanicals

                                                                               Amázzoni support for the
                                                                               NGO Vem do Xingu: Trees.
                                                                               Water. Oxygen. Wildlife. Life.


                                                                                  Amázzoni supports the NGO Vem do
                                                                               Xingu, an arrangement with 27 canteens
                                                                               linked to local associations from 5
                                                                               Indigenous Lands in a territory of about
                                                                               9 million hectares of conserved forests in
                                                                               the Amazon. The canteens are commercial
                                                                               warehouses managed by indigenous
                                                                               people, where they can exchange local
                                                                               Brazilian products for money or items.
                                                                               This network is also fundamental for
                                                                               strengthening traditional peoples to deal
                                                                               with the pressures suffered by the forest
                                                                               and its people in one of the most threatened
                                                                               regions of the Amazon Rainforest. Website:
                                                                               www.terradomeio.org

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