Page 84 - IAADFS Summit 2023 Special Edition
P. 84
INSIDER
cachaça distilleries for a place to test his
recipe.
With a goal to make just one batch as
a test, he came across an old property that
dated to 1717 -- “it was paradise and so
Brazilian” --but the owner refused to allow
Isola to test his gin in the cachaça facility.
But he showed Isola an abandoned room on
the property that he could use to set up his
own distillery.
“This building with its Brazilian
Colonial heritage with its huge windows
looking straight to the forest convinced me
to dedicate myself entirely to this mission.
And I dedicated the entire next year to
build the distillery, design the bottle, the
label, the concept—and to define the
consistent story through which this brand
would promote and raise awareness of the
preservation of the Amazon rainforest.”
The distillery also uses its own
water from three springs on the property. Arturo Isola (right) with friend and partner Alexandre Mazza developing the recipes forAmázzoni gin.
Moreover, Isola says that 50% of the water
originates in the Amazon. Brazilian gin, but also to raise awareness of exclusively from Brazil and the Amazonian
After finishing the distillery and the importance of preserving the Amazon rainforest and 5 more classic gin botanicals.
beginning production, Isola says the rainforest. It was so successful, that a • Amázzoni Rio Negro - 51% ABV -
challenge was to “evangelize gin to second edition has been created for this includes 8 botanicals from Brazil and the
Brazilians.” year. With local competitions taking place Amazonian rainforest. The first Brazilian
“Brazil has woken up to gin and has between May and October, the finalists will gin to gain a Double Gold Medal in the San
become a gin giant. But Amázzoni is still meet in Rio de Janeiro for the final next Francisco World Spirits Competition.
the first gin distillery in Brazil,” he says. November. • Amázzoni Maniuara is the first ever
Export is a different challenge. The Amázzoni portfolio that will be Brazilian Old Tom and, with just 38%
“Amázzoni has to explain who we are shown at the Summit of the Americas at the ABV, the lightest gin on the Brazilian
in a crowded market,” he admits. Duty Free Global stand consists of: market. It is distilled from pure cereal
One way Amázzoni is making a alcohol and natural spring water and much
name for itself internationally is through • Amázzoni Gin – 42% ABV - the first more delicate and fresh than previous
a branded Amázzoni cocktail competition craft gin of Brazil. This London dry gin recipes and includes a new botanical to its
which it launched last year, which not only is distilled from pure cereal alcohol and recipe: lemongrass.
aims to demonstrate the excellence of their natural spring water. With 5 botanicals
Amázzoni support for the
NGO Vem do Xingu: Trees.
Water. Oxygen. Wildlife. Life.
Amázzoni supports the NGO Vem do
Xingu, an arrangement with 27 canteens
linked to local associations from 5
Indigenous Lands in a territory of about
9 million hectares of conserved forests in
the Amazon. The canteens are commercial
warehouses managed by indigenous
people, where they can exchange local
Brazilian products for money or items.
This network is also fundamental for
strengthening traditional peoples to deal
with the pressures suffered by the forest
and its people in one of the most threatened
regions of the Amazon Rainforest. Website:
www.terradomeio.org
Summit of the Americas April 2023 84