Page 81 - IAADFS Summit 2023 Special Edition

INSIDER

consumer confidence, especially amongst
high net worth individuals, remains high as
there is clear pent-up demand for premium
spirits.
“Finally, in Cruise, with several new
ship launches in 2023, there is increasing
opportunity for us to run our popular
onboard engagement programmes.
“We have a strong pipeline of
innovation coming to market in 2023/24,
across the portfolio including more
prestige releases from Patrón Tequila. We
Patrón en Lalique: Serie 3. The liquid is Argentina, Brazil, Chile and Colombia, are also adding to the extensive Bacardí
marked by its crystalline color and sweet flights are packed, consumers are excited rum portfolio with an increased focus on
and smooth taste featuring hints of spices, to be traveling again and we are growing premium and sipping aged rums to offer as
dried fruits, sherry wine and intense wood. market share across our portfolio, an alternative to other categories, notably
Commenting on the industry recovery especially driven by the relevance of our for consumers who are choosing to drink
post-pandemic, Geoff Biggs, Regional brands in the passion for home mixology less but drink better.”
Director GTR Americas, Bacardi said, and from on-premise trends in domestic Patrón en Lalique: Serie 3 is also
“Across the region there is growth. In markets. available in the Americas GTR market at
Mexico it is driven by the ease of access “For many of these markets, although International Shoppes stores at JFK T8, T5
for U.S. travelers and we expect business inflation continues to be an issue, volatility and T1.
to return to 2019 levels this year. In in exchange rates is nothing new and

81 April 2023 Summit of the Americas