Page 94 - IAADFS Summit 2023 Special Edition

INSIDER

Ferrero brings new biscuit and tablet innovations to Summit of the
Americas as business rebounds in the region

Ferrero Travel Market is returning for new and exciting ways to treat travel retail, through its leading brands
to the IAADFS Summit of the Americas themselves and their loved ones and we Kinder and Nutella.
to showcase its latest innovations within are proud to be supporting our partners Under the branding of La
the flourishing Food & Confectionery with the roll-out of our biscuit and tablet Biscotteria, Ferrero has released three
category. The Ferrero Travel Market ranges, which have already proven new products, Kinder Cards T(2x3),
team will be based on the Otis McAllister themselves as generators of growth in Nutella Biscuits T12 & T22. Kinder
booth (#419). this market.” Cards and Nutella Biscuits have both
The Ferrero offer will focus on the enjoyed limited exposure in selected
company’s newest releases, especially Ferrero Rocher tablets & European domestic markets over the
innovations in the tablet and biscuit La Biscotteria last three years. The positive response
categories, which have already helped to Ferrero Travel Market is focusing on from shoppers has inspired Ferrero to
drive sales in other travel retail markets the under developed biscuit category in introduce the range in airports, border
around the world. stores and on ferries where passengers
Ferrero is currently enjoying are often looking for a snack that will
impressive growth across the Americas suit young and adults alike.
travel retail market, thanks in part The Ferrero Rocher Tablets
to strong performance in leisure and come in three flavors - milk, dark
holiday destinations, such as Mexico and 55% cocoa and white-- and enjoyed
Panama. Looking to the future, Ferrero a successful launch in travel retail
Travel Market has also identified the last year. The company says that the
potential for growth in Latin America launch of Ferrero Rocher Tablets into
and on the West Coast as travel from key the fast-growing premium chocolate
Asian markets recovers. tablet category reinforced Ferrero’s
Sergio Salvagno, General Manager competitive position within the market.
of Ferrero Travel Market said: “The The three flavors are available in an
Americas is a key market in this exclusive travel retail multipack format
industry and has been an engine room containing 3 x 90g tablets.
for growth in travel retail in the wake of Ferrero’s rollout of the biscuit and
the pandemic. We are very pleased to be tablets ranges will focus on the USA.
attending the Summit of the Americas The full biscuit range will be available
with our valued partner Otis McAllister. in U.S. duty free stores from this month
“Shoppers in the Food & and Ferrero Rocher tablets will follow in
Confectionery category today are looking May.

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