Page 683 - B2B All Year Round Vol.8

As a technology licensing company, we are judged on our capacity to innovate. We continue

to invest to mature and refine the products we have already created and ensure our licensees

are getting the very best from them. As important, we must break new ground, applying rest-

less and rigorous R&D to maintain our leading position in solid oxide technology.

Just as climate change and its threats are now being recognised by governments worldwide,

so fuel cell technology is regarded as a key asset in mitigating the causes of climate change

and air pollution. Today, we talk about Ceres as having a technology whose time has come.