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DRIVERS OF DEVELOPMENT   NEW LIGHT COMMERCIAL VEHICLES AVERAGE

                  CO  EMISSIONS
                       2
 Go Ultra Low  on the cost effectiveness of a vehicle as well
 as functionality when purchasing a new car.
 Go Ultra Low, launched in 2014, is a jointly   Developing appropriate policies to induce   Average CO 2 emissions for new light commercial   the mandatory 2017 EU fleet average target is
 funded partnership between industry and   behavioural change is crucial. The campaign has   vehicles fell to 182.4g/km in 2014, decreasing by   175g/km and 147g/km by 2020.
 government, including seven OEMs which make   already made an impact, encouraging 50% of the   1.8% since 2013 and by 3% since 2012. For vans
 up more than 90% of the EV market share, as   people who engaged with it to consider buying
 well as the Office for Low Emission Vehicles   an ULEV, according to independent market
 and SMMT. The campaign aims to provide   research. It also witnessed that 75% of new car   Chart 14 New LCV average CO 2  emissions
 information on ultra low emission vehicles to   buyers have taken action as a result of seeing
 enhance purchase consideration by increasing   the campaign, which included seeking out more   250
 acceptance and reducing misconceptions of   information, speaking to friends or visiting OEM   Average CO 2   CO 2 Targets
 ULEVs, demonstrating that they are a real   websites, as well as a 17% reduction in barriers   200
 choice for motorists today. Changes in consumer   to purchase (around speed, performance and
 behaviour are vital to complement technological   cost) and increased understanding of ULEVs   150   2017
 advancements and can significantly reduce   within target audience.  CO 2 g/km  Target               2020
 CO 2 emissions. Consumers primarily focus   100                                                     Target

 European EV Market   50

 Europe’s electric vehicle market grew 37%   According to ACEA, wider EU-level support   0
 in 2014, with the UK experiencing the biggest   can help shift the new market focus from   2011   2012   2013   2014   2015   2016   2017   2018   2019   2020
 growth of any major market in new plug-in   conventional fuel vehicles to electric. It sees
 electric vehicles in 2014 . This is largely a result   the market share of electric vehicles growing
 3
 of strong policy incentives and support. Although   between 2 and 8% in 2020s but greater   The most significant decreases in CO 2 emissions   LCV registrations have increased across all
 the Netherlands, where significant consumer tax   coordination from EU states will be needed.   were experienced by vans between 2-2.5 tonnes   van segments, and with emissions decreasing
 exemptions have been typical, at the end of 2013   Uniform standards for electric vehicle technology   with an 8.1% decrease in comparison to 2013, as   in almost all segments this points to real
 saw government incentives cut. This helps to   would also help the process .  well as vans up to 2 tonnes with a 4.6% decrease,   improvements made in this sector.
 4
 explain the 42% drop in sales in 2014, compared   and vans of 3.5 tonnes with a 4.3% decrease.
 to 2013.
                  Chart 15 UK new LCV CO 2  emissions            Chart 16 UK new LCV registrations by type
 Chart 13 Total plug-in EVs 2013 – 2014
                     300.0
 UK               300.0                                              90  90
                                      2013  2014
                                                                                       2013  2014
 Sweden   2013                     2013       2014                                   2013       2014
 Spain                                                               80  80
                     250.0
 Slovakia   2014   250.0
 Romania                                                             70  70
 Portugal
                     200.0
 Poland           200.0                                              60  60
 Netherlands
 Latvia          g/km  g/km                                          50  50
 Italy               150.0

 Ireland         CO 2  CO 2 150.0                                 Registrations in 000s   Registrations in 000s   40  40
 Hungary
 Greece           100.0                                              30  30
                     100.0
 Germany
 France                                                              20  20
 Finland           50.0 50.0

 Estonia
 Denmark                                                             10  10
 Czech Republic     0.0  0.0
 Bulgaria                                                             0   0
                                                                                                      Vans 3.5t
                                                                      Light 4x4 utility
                                        Vans 2.5-2.8t
                                             Vans 2.8-3.5t
                                                Vans 2.8-3.5t
                                                                                               Vans 2.8-3.5t
                                                                                        Vans 2.5-2.8t
                                                                                          Vans 2.5-2.8t
                                                                                    Vans 2-2.5t
                                                                              Pick ups
                                                                               Vans upto 2t
                                 Vans upto 2t
                      Light 4x4 utility
                                       Vans 2-2.5t
                              Pick ups
                                                      Vans 3.5t
 Belgium
 Austria            Light 4x4 utility  Pick ups  Vans upto 2t  Vans 2-2.5t  Vans 2.5-2.8t   Vans 3.5t   Light 4x4 utility  Pick ups  Vans upto 2t  Vans 2-2.5t  Vans 2.8-3.5t  Vans 3.5t
 Source: ACEA  0  5,000  10,000  15,000  20,000   25,000
 Number of registrations
                  There has been a shift to lower emitting LCVs   between 221-225g/km of CO 2, whereas in 2014
 3  Electric vehicle market still not fully charged, ENDS Europe, 5 February 2015  in 2014 in comparison to 2011. The highest   the shift is towards 131-135g/km (10.1%) and 186-
 4  Ibid          market share in 2011 comprised of LCVs emitting   190g/km (9.7%).
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