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DRIVERS OF DEVELOPMENT                                                                                                       NEW LIGHT COMMERCIAL VEHICLES AVERAGE

                                                                                                                                         CO  EMISSIONS
                                                                                                                                              2
            Go Ultra Low                                   on the cost effectiveness of a vehicle as well
                                                           as functionality when purchasing a new car.
            Go Ultra Low, launched in 2014, is a jointly   Developing appropriate policies to induce                                     Average CO 2 emissions for new light commercial   the mandatory 2017 EU fleet average target is
            funded partnership between industry and        behavioural change is crucial. The campaign has                               vehicles fell to 182.4g/km in 2014, decreasing by   175g/km and 147g/km by 2020.
            government, including seven OEMs which make    already made an impact, encouraging 50% of the                                1.8% since 2013 and by 3% since 2012. For vans
            up more than 90% of the EV market share, as    people who engaged with it to consider buying
            well as the Office for Low Emission Vehicles   an ULEV, according to independent market
            and SMMT. The campaign aims to provide         research. It also witnessed that 75% of new car                               Chart 14 New LCV average CO 2  emissions
            information on ultra low emission vehicles to   buyers have taken action as a result of seeing
            enhance purchase consideration by increasing   the campaign, which included seeking out more                                    250
            acceptance and reducing misconceptions of      information, speaking to friends or visiting OEM                                                                       Average CO 2         CO 2 Targets
            ULEVs, demonstrating that they are a real      websites, as well as a 17% reduction in barriers                                 200
            choice for motorists today. Changes in consumer   to purchase (around speed, performance and
            behaviour are vital to complement technological   cost) and increased understanding of ULEVs                                    150                                                      2017
            advancements and can significantly reduce      within target audience.                                                         CO 2 g/km                                                Target                   2020
            CO 2 emissions. Consumers primarily focus                                                                                       100                                                                             Target

            European EV Market                                                                                                               50

            Europe’s electric vehicle market grew 37%      According to ACEA, wider EU-level support                                          0
            in 2014, with the UK experiencing the biggest   can help shift the new market focus from                                               2011    2012     2013    2014    2015     2016    2017    2018     2019    2020
            growth of any major market in new plug-in      conventional fuel vehicles to electric. It sees
            electric vehicles in 2014 . This is largely a result   the market share of electric vehicles growing
                                  3
            of strong policy incentives and support. Although   between 2 and 8% in 2020s but greater                                    The most significant decreases in CO 2 emissions   LCV registrations have increased across all
            the Netherlands, where significant consumer tax   coordination from EU states will be needed.                                were experienced by vans between 2-2.5 tonnes   van segments, and with emissions decreasing
            exemptions have been typical, at the end of 2013   Uniform standards for electric vehicle technology                         with an 8.1% decrease in comparison to 2013, as   in almost all segments this points to real
            saw government incentives cut. This helps to   would also help the process .                                                 well as vans up to 2 tonnes with a 4.6% decrease,   improvements made in this sector.
                                                                                    4
            explain the 42% drop in sales in 2014, compared                                                                              and vans of 3.5 tonnes with a 4.3% decrease.
            to 2013.
                                                                                                                                         Chart 15 UK new LCV CO 2  emissions            Chart 16 UK new LCV registrations by type
            Chart 13 Total plug-in EVs 2013 – 2014
                                                                                                                                            300.0
                           UK                                                                                                            300.0                                              90   90
                                                                                                                                                             2013  2014
                                                                                                                                                                                                              2013  2014
                       Sweden                                                     2013                                                                    2013       2014                                   2013       2014
                         Spain                                                                                                                                                              80   80
                                                                                                                                            250.0
                       Slovakia                                                   2014                                                   250.0
                      Romania                                                                                                                                                               70   70
                      Portugal
                                                                                                                                            200.0
                        Poland                                                                                                           200.0                                              60   60
                   Netherlands
                        Latvia                                                                                                          g/km  g/km                                          50   50

                          Italy                                                                                                             150.0
                       Ireland                                                                                                          CO 2  CO 2 150.0                                 Registrations in 000s   Registrations in 000s   40   40
                      Hungary
                       Greece                                                                                                            100.0                                              30   30
                                                                                                                                            100.0
                      Germany
                        France                                                                                                                                                              20   20
                       Finland                                                                                                            50.0 50.0

                       Estonia
                      Denmark                                                                                                                                                               10   10
                 Czech Republic                                                                                                            0.0  0.0
                      Bulgaria                                                                                                                                                               0   0
                                                                                                                                                                                             Light 4x4 utility
                                                                                                                                                                                                                             Vans 3.5t
                                                                                                                                                                       Vans 2.8-3.5t
                                                                                                                                                                    Vans 2.8-3.5t
                                                                                                                                                               Vans 2.5-2.8t
                                                                                                                                                                                                                      Vans 2.8-3.5t
                                                                                                                                                                                                              Vans 2-2.5t
                                                                                                                                                                                                               Vans 2.5-2.8t
                                                                                                                                                                                                                    Vans 2.8-3.5t
                                                                                                                                                                                                     Pick ups
                                                                                                                                                                                                        Vans upto 2t
                                                                                                                                                        Vans upto 2t
                                                                                                                                             Light 4x4 utility
                                                                                                                                                              Vans 2-2.5t
                                                                                                                                                     Pick ups
                                                                                                                                                                             Vans 3.5t
                      Belgium
                       Austria                                                                                                             Light 4x4 utility  Pick ups  Vans upto 2t  Vans 2-2.5t  Vans 2.5-2.8t   Vans 3.5t   Light 4x4 utility  Pick ups  Vans upto 2t  Vans 2-2.5t  Vans 2.5-2.8t   Vans 3.5t
            Source: ACEA     0          5,000      10,000      15,000      20,000     25,000
                                              Number of registrations
                                                                                                                                         There has been a shift to lower emitting LCVs   between 221-225g/km of CO 2, whereas in 2014
            3  Electric vehicle market still not fully charged, ENDS Europe, 5 February 2015                                             in 2014 in comparison to 2011. The highest     the shift is towards 131-135g/km (10.1%) and 186-
            4  Ibid                                                                                                                      market share in 2011 comprised of LCVs emitting   190g/km (9.7%).
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