Page 18 - MARKETING & PUBLIC RELATIONS EBOOK IC88

 Generation Y are incredibly sophisticated, technically savvy, immune to
traditional marketing and sales pitches, having been exposed to them and seen
it all.
 Younger generation Y in india is technically very savvy havingnbeen used to
computers and smart p[hones and tablets even in school. They like informality
and learn quickly. Many of this generation are responsible for the large amount
startups that are being considered for funding by govt as well as by private
venture capitalists.

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