Page 53 - MARKETING & PUBLIC RELATIONS EBOOK IC88

6. The standard of living can be gauged from the following figures.
9.3 % (of households) owned a car or jeep
55.4% owned a motorcycle
32% owned a scooter
46.6% owned a moped
44.9% had TV sets at home
49% had electric fan
50% had access to toilets (over 90% in some states)

B. ECONOMIC GROWTH

(a) Rurban Mission

In September 2015, the Government of India launched the Shyama Prasad Mukherjee Rurban Mission
(SPMRM) under which, over the next 3 years, 300 clusters of villages across all the States and Union
Territories, will be created.

In each of these clusters, there will be various initiatives related to developing skills, agro processing.
agro servicing, agro storage and warehousing, digital literacy, sanitation, water conservation, provision
of piped water supply, solid and liquid waste management, village streets and drains, street lights, fully
equipped mobile health centres, upgrading schools and higher education facilities, road connectivity,
centre for delivery of citizens services, public transport, LPG gas connections.

The Rurban mission is meant to provide urban infrastructure amenities to the rural areas, enabling
farmers to get easier access to markets and more job opportunities.

(b) Agriculture

1. Agricultural production grew at 4.2% per annum during the 7 years from 2004-05 to 2011-2012.
It was 2.7% during the previous 11 years.
2. It is believed by experts that growth in the farm sector reduces poverty two to three times
faster than other sectors put together.
3. There was a shift in agricultural output towards higher value labour intensive crops like
vegetables and fruits, which grew at 6% annually, for a decade.
4. In 2012 and 2013, India was the largest exporter of rice in the world. The combined shipment of
wheat and rice exceeded 20 million tonnes in 2013-14.
5. India is t the Leading heproducer of sugar, lea, milk, fruits and d vegetables. Yields are lower
than the world's best even in areas like fruits and vegetables, where India is the world's largest.

(c) Aquacuiture

Fisheries production in India increased from 0.75 million tonnes in 1950-51 to 9.6 million tonnes in
2012-13, at an annual rate of 4.5%. This production was the second largest in the world, next only to
China. This is often referred to as the Blue Revolution in India, compared to White Revolution that made
India the largest producer of milk in the world.

(C) INFRASTRUCTURE

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