Page 35 - BANKING FINANCE SEPTEMBER 2015
P. 35
INTERVIEW
Interview
with
SHRI P. JAYARAMA BHAT
Managing Director & CEO,
Karnataka Bank Limited
Q Karnataka Bank has successfully products, and functions to provide seamless experience to
registered a growth of 12.7% over and customers across all touch points. With the integration of
above the industry growth rate of 10.6% channels on a single platform, multi-channel banking has
in the last financial year. Please share with become a reality.
us your success mantra.
Accordingly, in the context of rise of digital customers and
Human Resources are the most important ingredients for high cost infrastructure of physical banking locations, Bank
growth. Banking being basically a service industry, keeping has adopted the strategy of 'Managing Distribution' instead
the staff members motivated to render effective and 'Managing Branches'. Bank has several alternate channels
efficient service to the clientele, introduction of innovative to ensure round the clock banking experience, such as
technology based products & services, putting in place ATMs, Internet Banking, Mobile Banking, E-Lobby, Debit
systems and procedures to address the customers concerns, Cards, Prepaid cards, Point of Sale [POS] terminals, IVR
centralization of credit appraisal particularly retail credit, [Interactive voice response] System, SMS Alerts, Online
proper dissemination of information and effective remittances etc. Recently, we have introduced two new
marketing of Bank's products and services and providing mobile apps, namely KBL ApnaApp and KBL mPassBook
good governance have been the main factors which have which have enabled our customers to get the details of
helped in achieving a substantial growth in business during their account on their mobile and also to carry on several
the previous year. other transactions such as Fund Transfers, Mobile
recharging etc., through the mobile.
Q. What are your projections for the Q. NPA is a cause of major worry to all
current financial year? banks. What is the ratio of NPA in your
Bank and what efforts are taken to
The Bank is eyeing a business turnover of `91,000 crore minimize the same.
[Deposits ` 53,500 crore and Advances ` 37,500] with 725
branches, 1275 ATMs and 25 e-lobbies for the current fiscal. The Net NPA ratio of our Bank was 1.98% as on 31-03-
2015. Our focus continues to be on initiating prompt
Q. Digitalization of Banking is need of the recovery measures through enforcement of securities under
hour. Your endeavors in this regard? the SARFAESI Act, filing of suits for recovery, conducting
adalaths, negotiated settlements in deserving cases etc.,
Today, banking is integrated across devices, channels,
BANKING FINANCE | SEPTEMBER | 2015 | 35
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