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weighed the initial challenges, establishing the company as  sustainability goals with business objectives to create
         a sustainability leader.                                value for all stakeholders.

                                                              3. Leverage Technology: Invest in energy-efficient tech-
         Discussion: Major Problems Summarized
                                                                 nologies and digital tools to optimize resource use and
         1. Environmental Impact: High emissions and waste gen-  monitor sustainability metrics.
             eration required urgent action to meet regulatory and
                                                              4. Collaborate with Stakeholders: Work closely with sup-
             stakeholder expectations.
                                                                 pliers, customers, and employees to build a shared com-
         2. Financial Pressures: Transitioning to green practices in-  mitment to sustainability.
             creased costs, challenging profitability.
                                                              5. Educate Consumers: Highlight the environmental and
         3. Competitive Threats: Non-sustainable competitors of-  social benefits of sustainable products to justify premium
             fered lower prices, posing a market risk.           pricing.
         4. Supply Chain Complexity: Ensuring sustainability com-  6. Monitor  and  Adapt:  Continuously  evaluate
             pliance across a global supply chain was resource-inten-  sustainability initiatives and adapt to emerging trends
             sive.                                               and challenges.

         Recommendations / Key Learnings and References
         Takeaways                                               World Business Council for Sustainable Development
                                                                 (WBCSD). (2023). Business Case for Sustainability.
         1. Adopt a Long-Term Perspective: While sustainability
                                                                 Ellen MacArthur Foundation. (2024). Circular Economy
             initiatives may involve high initial costs, they yield sig-
                                                                 Practices in Manufacturing.
             nificant long-term benefits.                        Smith, J. (2024). Balancing Profitability and Sustainability
         2. Integrate  Sustainability  into  Strategy:  Align    in the Modern Economy. Harvard Business Review.








         This new app extends Axis Max Life’s digital offerings, cre-  swift, accurate responses to general policy-related inquir-
         ating a one-stop experience that enhances customer con-  ies as well as a specialized Wellness Bot offering personal-
         venience and engagement.                             ized assistance for health and wellness queries, monitoring
         It delivers an enhanced customer experience through sev-  health concerns, suggesting remedies, and facilitating timely
         eral key features. Users can easily raise service requests with  follow-ups to ensure continuous care.
         real-time tracking updates for efficient policy administration.  The app also has customer-friendly features such as AI-pow-
         It offers multiple payment methods, customizable remind-  ered voice search and a rich video content library to make life
         ers, and personalized notifications for secured premium  insurance-related queries easier to navigate and understand.
         payments; provides instant access to policy documents and
                                                              Manu Lavanya, Senior Director & Chief Operations Officer
         detailed fund performance monitoring; and enables seam-  at Axis Max Life, said, “At Axis Max Life Insurance, our cus-
         less online purchases of new policies, including document
         uploads, premium calculations, and application status track-  tomer focus drives everything we do, from delivering con-
                                                              sistent growth and value to building smarter, more human
         ing directly within the app.
                                                              experiences. The Axis Max Life App marks a bold step in this
         The app also introduces a Wellness Benefit, offering compli-  journey, integrating policy services with wellness benefits for
         mentary health assessments, annual check-ups, 24x7 health  a seamless, holistic experience. Backed by AI, intelligent
         support, and personalized wellness plans. Customers can track  nudges, and customer empowerment through Do-It-Your-
         steps, monitor vitals, participate in fitness challenges, and en-  self (DIY) journeys, we’re deepening engagement and re-
         joy discounts on doctor consultations, medicines, and lab tests.  defining life insurance as a partner in protection, care, and
         The Axis Max Life App further differentiates itself with ad-  everyday value. As customer awareness and expectations
         vanced AI integrations that enhance overall customer sup-  rise, we are committed to leveraging Gen AI and customer
         port and experience. It has Mili Chat Bot, which delivers  data analytics to proactively meet their evolving needs.”

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