Page 46 - The Insurance Times January 2025

Successful Protagonists

Meet the Visionaries Behind BimaBro

Insurance has from time immemorial been a noble profes- with their clients, treating them not as customers, but as
sion. Like medicine or nursing, one has to dedicate his/her partners and well-wishers. They go beyond traditional in-
life to a noble cause. Those who provide this service in their surance services, offering support in times of need, whether
humble and noble in render Youman Services to humanity. it is assisting with hospital beds or providing guidance on
Yet the stories of footsoldiers who wipe out the tears from personal issues. This personalized approach has fostered
the eyes of people at the time times of financial stress of- deep trust and allowed them to build lasting relationships.
ten go unnoticed. They are immensely successful in their
modest and graceful way. One particularly memorable experience involved a tailor
whose family struggled after his untimely demise. Rajesh,
The Insurance Times wants to bring to the fore the stories at the beginning of his career in the 1990s, had secured a
of such successful warriors who made significant contribu- tailor's future by introducing him to an LIC policy, Jeevan
tions to society.
Mitra. Through diligent efforts, Rajesh ensured the claim
We are covering the first story of the series i.e. of BimaBro was processed, and the family received a cheque of Rs. 6
Prof (Dr) Abhijit K.Chattoraj, Advisory Board Member, The lakhs, providing them with much-needed hope and stabil-
Insurance Times captured this story. ity. The distressed family's reaction was unforgettable. The
R ajesh Chetan, a renowned poet and social worker, em- tailor's wife broke down in tears, her gratitude palpable as
she expressed heartfelt blessings. That cheque wasn't just
barked on his insurance journey as an LIC advisor in
1989, driven by a deep sense of 'Seva Bhaav' - a spirit of money-it was hope, a lifeline that helped the family regain
service. He visualized insurance not as a mere product, but stability. For Rajesh Chetan, this was a defining moment
as a vital service and a noble profession that touched and that reinforced in him, the value of his work. Witnessing the
transformed human lives. Unlike the prevalent mis-selling impact of his efforts on that family, the humble effort be-
practices of the time, Rajesh was committed to 'right sell- came a beacon, inspiring him to serve others with even
ing', prioritizing client needs and treating them with utmost greater dedication in this noble profession. The satisfaction
respect. His approach was simple: treat customers like fam- was immense and Rajesh Chetan never looked back.
ily and always prioritize their best interests, especially dur- The father-son duo had to battle hard to stay afloat. The
ing claims. This philosophy helped Rajesh Chetan earn huge insurance industry, while full of opportunities, also comes with
respect in an industry that suffers perennially from a trust its share of challenges. One significant hurdle the family faced
deficit. He instilled this philosophy in his sons, inspiring them was dealing with unethical practices by some individuals in
to follow in his footsteps. the market. These individuals often offer customers - part of
His eldest son, Raghav Jain inspired by his father's example, their commission as an incentive, which not only misleads the
pursued an MBA in Insurance from the prestigious Birla Insti- client but also compromises the integrity of the profession.
tute of Management Technology (BIMTECH). A brilliant stu- At BimaBro, the family of two-generation insurance profes-
dent, gold medalist of his batch joined the corporate world sionals has chosen to take a strong stand on ethics and in-
like his other batchmates. He joined SBI General and served tegrity. They prioritize transparency and ensure that their
for over nine years. His youngest son, Keshav, also an alum of customers are fully educated about their insurance prod-
BIMTECH joined the industry (Reliance General). However, ucts. 'Our commitment is to provide customers with the right
both the sons felt a strong calling to carry forward their information, so they can make informed decisions. By stay-
father's legacy and teachings. This realization led them to ing true to our values and focusing on educating our clients,
launch BimaBro, a platform dedicated to delivering insurance we've built long-lasting relationships based on trust, help-
with integrity, transparency, and a true sense of service. ing us stay ahead in a highly competitive market'. Quips
At BimaBro, they prioritize building long-term relationships Raghav and Keshav with pride and adds 'We are also trying

The Insurance Times January 2025 41