Page 55 - Insurance Times October 2023
P. 55
Circular
IRDAI Corner
Directions from TRAI for curbing the men- digital consent of their consumers in co-ordination with
their service providers
ace of Unsolicited Commercial Communica-
c) Copies of the Directions issued by TRAI dated 12.5.2023,
tion
16.2.2023 & 2.6.2023 which were issued to all Access
15.09.2023 Providers, have been enclosed.
IRDAI has received a letter dated 8th August, 2023 from the All the Insurers and Insurance Intermediaries, are requested
Chairman, TRAI (The Telecom Regulatory Authority of India) to take note of the issued directions and ensure strict compli-
against the backdrop of actions to be taken to curb the men- ance.
ace of Unsolicited Commercial Communication (UCC).
TRAI has issued directions with regard to the verification of Bima Manthan
Headers and Message Templates by Principal Entities to pre- 06.09.2023
vent misuse by fraudsters who've gained access to such ele-
ments. Additionally, in order to strengthen the process so that Bima Manthan - a periodic meeting with the CEOs of Insur-
only genuine communication go to the consumers, TRAI has ance and Reinsurance Companies was held at the Insurance
issued the following directions which need to be implemented Regulatory and Development Authority of India (IRDAI)
by the Principal Entities (Senders of Commercial Communica- Headquarters on 4th and 5th September, 2023 at
tion) in coordination with their Telemarketers / Service Pro- Hyderabad. This forum serves as a cornerstone for continu-
viders: ous interaction and dialogue with the insurance industry. The
a) Whitelisting of URLs/Apks/OTT links/call back numbers by deep discussions, deliberations and insights underscore the
PEs- Directions have been issued to ensure that only collective dedication towards propelling growth and devel-
whitelisted URLs/Apks/OTT links/Call back numbers are opment of insurance in India with an aim to achieve Insur-
allowed in the content template. Messages containing ance for All by 2047.
other URLs/Apks/OTT links/Call back numbers shall be Towards this end, the fourth edition of Bima Manthan wit-
stopped from further transmission. Variables if any, be- nessed robust discussions and presentations aimed at
ing used in the message content templates, need to be growth opportunities prevailing in the insurance sector and
pre-tagged for the purpose they are to be used so as to the strategies to tap such opportunities. The meeting fea-
avoid misuse tured intense deliberations on a spectrum of topics, rang-
b) Digital Consent acquisition (DCA) - All Access Providers ing from emerging risks in the insurance sector to innova-
to develop and employ the Digital Consent Acquisition tive product development, strategies to bridge the protec-
(DCA) facility for creating a unified platform to register tion gaps, revamping distribution approach and enhance-
customers consent digitally across all Service Providers ment of role of technology in expanding the access of insur-
and Principal Entities. No other mechanism of consumer ance. The participants engaged in profound discussions and
content shall be accepted for ease of confirmation and showcased thought-provoking presentations aimed at iden-
prevention of misuse. Accordingly, PEs need to acquire tifying pragmatic solutions to reach the last mile.
The Insurance Times October 2023 51
