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services  the  new  business  service providers  like  the  data  -entry  outsourcing
                       agencies etc.  all  pose  a  great  challenge  at  the  risk  evaluation  /underwriting
                       process.  The regulators  (IRDA)  have  recommended  certain  prudent  risk  2ol
                       measures for insurance business, which would ensure that certain prudent risks
                       are     either    eliminated      or     to    a     large     extent      minimized.


                    Stiff competition amongst the insurers to make their products easy to market, is
                       necessitating  customized underwriting  rules  to  make  them  customer  friendly.
                       This too poses a challenge at the pricing stage of product development and the
                       containment  of  risks  of  early  claims.  Enhancement  of  c-medical  limits  may
                       sometimes lead to insuring bad lives at inadequate premium rates. It is good to
                       offer lower premiums to good risks and to e adequately for sub-standard risks but
                       offering very high non-medical as puts severe constraints on these risk control
                       mechanisms.
                    Automation  of  the  underwriting  process  carries  an  inherent  challenge  of
                       managing  risks  through  the  system with  minimal  human  intervention  in  the
                       process involved at the policy issue stage. Automation of underwriting helps in
                       ensuring faster turn-around times and helps reduce costs of plowing large teams
                       for  underwriting  large  business  volumes.  However complexity of  underwriting
                       rules for multiple products based on ruled criteria could throw up technical errors
                       system-related errors which easily pass through the validation rules and emanate
                       in the form of huge uncial risks. Hence. extensive validation tests and reporting
                       along with a, :,se-monitoring of the processes is inevitable
                    Availability of trained underwriters is an also a challenge world over.









































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