Page 43 - WOW Magazine Dec22_V04

Champions Speak

Ajeeta Biswas Avtar Singh
Deputy Vice President - Cross Sell Circle Manager - Bancassurance RRB

My journey of 17 months in SUD Life spear heading Preparation, organizing and planning are part of the
the Cross Sell vertical has been very exciting, sales process, and I am getting better and better at
exhilarating and enriching. We started our venture doing them. Being organized means less work,
with 3 customer campaigns PASA, Maturity and WIN more efficiency and more time to do the things I am
Back and will end this financial year with 16 different good at and love to do. New positive habits and
campaigns and an outsourced Tele Calling outfit to desires have started deep inside of me today.
support our Sales Channel with customer leads.

We are in a constant hunt for different avenues of
customer touch points that we can connect with
and monetize, and I would say that's our success
mantra. Today we look to cross 100 crores
cumulative since inception and this feat would not
have been possible without the undying support
from the Sales Leaders and their teams for which I
will be forever grateful.
The journey has just begun, and the destination is
yet to be reached, but with our humble beginnings
we would like to grow from strength to strength
making the channel a 500-crore channel in the
near future.

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