Page 44 - Banking Finance August 2024

ARTICLE

EMBRACING

SUSTAINABILITY: THE

RISE OF GREEN

MARKETING IN THE

MODERN BUSINESS

LANDSCAPE

M arketing is a great tool to increase awareness 3. Promotion
of one's product or service as well as establish
4. Position
oneself as a trustworthy and reputable brand
5. Target Market People
in a chosen field. Marketing includes
everything from market research to advertising. In a broad
Today, traditional marketing is in a transition phase and is
sense, we can say that marketing is not just about selling
your products and services but also about understanding the adopting new methods and concepts. In today's world,
needs and wants of your target group and then designing environmental concerns are becoming increasingly
or creating content to meet those needs or desire. important due to the necessities of the times, and marketing
is also adopting those changes. The green marketing is part
of this change and Businesses are turning to green
Marketing has 5Ps
marketing.
5Ps of Marketing
1. Price Green Marketing
2. Product Green marketing means selling a product or object by saying
that the product is nature-friendly or good for nature. This
means promoting an environmentally friendly product. In
About the author
other words, we can say that it is marketing eco-friendly
products that do not harm the environment and are also
Ranjit Kumar Ranjan produced using an eco-friendly manufacturing process. In this
Chief Manager (Faculty) way of marketing, the promoter or company proves that
Union Bank of India the appropriate product will save energy, is recyclable and
Union Learning Academy, Lucknow
will not harm nature and the environment. With such

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