Page 6 - LIFE INSURANCE TODAY Novemver 2017

entrepreneurship revolution in the heart of Indian villages. What is Common Service Center?
Through common service centres (CSC) or Jan Seva
Common service centres (CSCs), are "a strategic
Kendras, many young people have enrolled to become
cornerstone of the Digital India programme". They are the
Rural Authorised Persons (RAP) to solicit business. Through
access points for delivery of various electronic services to
RAPs, the sale and procurement of general insurance
villages in India, thereby contributing to a digitally and
products are extended among the vicinity of the village or
financially inclusive society. A CSC is a low-cost set up and
town that they reside in.
distribution centre for government institutions to deliver
e-governance services to the rural population.
Consequent upon promulgation of Insurance Laws
(Amendment) Act, 2015, Common Service Centres are
The CSC-SPV (special purpose vehicle) has been
included in the definition of intermediary and insurance
established by the Indian government under the National
intermediary. As a result of the amendments in the Act the
e-Governance Plan. To monitor and supervise the
existing Guidelines on Common Service Centres were progression of CSC-SPVs, a State Designated Agency (SDA)
converted into Regulations. The IRDAI issued guidelines for
acts as a nodal agency, and the Service Centre Agency
utilising the CSC network to sell insurance products in
(SCA) becomes the implementing agency which provides
September 2013 and granted licence to CSC SPV Limited
the required investment budget and the functional
in the same month. CSCs operate in rural areas where specification of the CSC as identified by the SDA.
there is no access to internet.
Keeping in mind the eligibility norms to operate a CSC, the
It provides services like e-governance, education, health, principal officer, a person employed by the CSC-SPV, should
issuance of birth certificates, death certificates, utility have a clean history without involvement in financial
payments etc. in remote locations. It works on public- forgery or criminal acts, and should have the requisite
private partnership (PPP) model implemented by the qualifications and experience. The government had
Department of Electronics and Information Technology revamped its scheme for CSCs by rebranding it as CSC 2.0.
through National e-Governance Plan (NeGP) in 2006. The Under the new programme, at least one CSC is envisaged
products being made available on the CSC platform are in each of the 2.5 lakh gram panchayats for delivery of
sold by rural authorised persons or village entrepreneurs. various electronic services to citizens across rural India.
The regulation contains the Definition of CSC product, This also include strengthening and integrating the existing
Code of Conduct for CSC-SPV, on boarding charges, 1,00,000 CSCs under the new CSC scheme and making
Remuneration, Types, Procedure and conditions applicable operational an additional 1.5 lakh CSCs in gram panchayats
for Life and General Insurance products etc.
"CSC-SPV" means M/s CSC e-Governance Services India
These individuals need to undergo training and Limited, the Special Purpose Vehicle (SPV) incorporated to
examination as specified by the IRDAI, in the subject of facilitate delivery of government, private and social sector
insurance products and other necessary topics. The online services to citizens of India through the Common Services
examination for RAPs is conducted by the National Centres (CSCs) network, and approved by the Authority
Institute of Electronics and Information Technology or any under these Regulations, who for remuneration arranges
other institute as approved by IRDAI from time to time in insurance contracts with insurers on behalf of its clients
their centre spread across India. and offers other insurance related services through CSC
Network.
In India, CSCs are set up by CSC e-Governance Services
India Ltd, which is a special purpose vehicle created There are 2,50,000 Common Service Centre for the
specifically to monitor the implementation of the Common delivery of various G2C services to the rural citizens of
Service Centre scheme of the government and ensure a India. This is the largest network in the world which
centralised collaborative framework for delivery of utilized by both private and government agencies for the
services to citizens. The procedure of grant of registration, purpose of delivery of commodities and services to rural
validity and renewal of registration of CSC-SPV has been citizen of the country. The products developed for CSC
specified. model should not have the sum assured (per life or risk)

6 November 2017 Life Insurance Today

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