Page 41 - Banking Finance April 2019
P. 41

ARTICLE

         commission on remittances and services of the branch etc.  overheads of RTL, bank should encourage using Digital
         While arriving / forecasting BEP of the branch, business  Banking products instead of branch banking.
         potential, market share etc are to be studied. If more
         educated public in the proposed location, there is no need to  Channel-wise Costs figures
         hire big branch premises.  For example, in IT parks location,  To control the cost and also to arrive cost-benefit-analysis
         staff of IT companies is well educated and technical savvy,  of various channels of the banks, banks have to be develop
         thereby they use alternate delivery channels like Internet  channel-wise costs reports i.e., Internet banking, Automated
         Banking and Mobile Banking etc. So while selecting new
                                                              Teller Machines, Mobile Banking, Central Processing Centres
         branches the bank should study projected digital banking  (for advances) etc. Through this data banks can take cost
         customers vs. non-digital banking customers. If digital banking  control measures in various channels of banking operations
         customers are more, small premises area is sufficient.
                                                              and popularize the best channels both from bank and
                                                              customers point of view.
         Capital Expenditure for interior design
         of the branch                                        Parking space and Customer space

         Choosing the correct premises i.e., location and size of the  While selecting branch premises, parking space is an
         premises not only reduces the rent to be paid to the landlord  important aspect.  Particularly high net worth customers
         but also other costs like electricity and taxes paid to  prefer to visit the branch when adequate space of parking is
         municipal corporations.  For new or shifting (from one place  available.  In busy / commercial places adequate parking place
         to other) of premises, bank incurs lot of capital expenditure  is a problem.  Thereby it is a disadvantage position to
         like counters, electrical appliances and air conditioning  popularize bank products including locker business of the
         system etc. In business processing re-engineering centres  branch etc.  If customers visits to the branch is more, up-
         (back office operations are shifted to central processing  selling and cross selling of the bank products are possible. On
         centres like retail and MSME advances), thereby by branch  account of cross selling and up-selling business of the branch,
         operations space should not be more than 25% of the total  RTL can be recovered through additional business of the
         premises and customer's space is around 75%.  These  branch. There by RTL may not be a burden to the bank.
         standards will improve the customer satisfaction thereby
         business levels of the branch will increase.         Documents Archival Centres (DAC)

                                                              While selecting a bank branch, provision for additional space
         Digital Banking                                      for storage of old records, vouchers, documents etc are to
         Banks and Government of India are encouraging Digital  be made. After migration of branches from traditional
         Banking, it not only reduces the cost of bank operations but  banking to core banking system, paper transactions at
         also customer convenience i.e., 24 x 7 banking. All most all  branches are gradually decreased. Like introduction of green
         customers who are having bank accounts are having mobile  channel (i.e., NO withdrawal for cash transactions, by using
         phones, this is a big opportunity for the banks to shift the  POS Machines at the branches).  And in some banks loan
         customers from the traditional banking channel (i.e., branch  security documents are migrated to Retail Assets, Small
         banking) to internet / mobile banking system.  Thereby  Medium Enterprise Loans, and Liability Processing Central
         substantial cost reduction will happen in banking operations  Processing Centres (accounting opening forms).
         and also optimum utilization of Information Technology
         Costs (IT Costs) incurred by the banks.              Thereby volume of paper documents / old storage records
                                                              reduced at branches and no provision is required for storing
         Banks are spending huge amount on IT and             of records and vouchers etc.  In some branches left with huge
         telecommunication systems. Digital banking reduces the  idle space or surplus space on implementation of above
         circulation of money with the public and thereby there is  initiatives.  The branch heads and controllers should review
         cost reduction to the regulator in printing of currency and  the position and choose alternate premises or de-hire the
         forged notes problem can be avoided. Here lot of customer  excess space to the landlords. Some banks established
         education is required particularly regarding various risks in  "Documents Archival Centres (DAC)" at outskirts of the City /
         digital banking system.  This is one way to reduce the  Town (where low cost rent premises is available), at periodical

            BANKING FINANCE |                                                                APRIL | 2019 | 41
   36   37   38   39   40   41   42   43   44   45   46