Page 24 - Banking Finance June 2024
P. 24
PRESS RELEASE
HDFC Bank introduces PIXEL: A new generation of Digital Credit
Cards
HDFC Bank announced the launch of PIXEL its first end-to-end mobile app-based customisable, DIY digital card range
designed for Digital Natives. PIXEL is tailored for a generation
characterised by digital fluency, unique preferences, and distinct
financial behaviours.
PIXEL is a first-of-its- kind range of digital credit card series that offers
seamless app-based issuance, complete digital lifecycle management,
user engagement and digital servicing.
Furthermore, through PIXEL, the Bank gives the power of
customisation and choice to customers, by enabling them to select
their preferred categories and favorite merchants/platforms such as
Zomato, Myntra, BookMyShow, MakeMyTrip, Amazon and Flipkart,
among others. By doing so, customers can earn attractive
accelerated cashbacks on their spends from these merchants/
platforms. Both current and new customers can apply for PIXEL credit cards through the PayZapp mobile application of
the Bank.
Financial Services in Free Trade Agreements
India Exim Bank organised a workshop on Financial Services in Free Trade Agreements. The Workshop aimed to foster
a deeper understanding of the role of financial services within
the context of Free Trade Agreement (FTA) negotiations and
their implications for global trade and economic
development.
The workshop was inaugurated by Dr. Vivek Joshi, Secretary,
Department of Financial Services, Government of India. While
inaugurating the Workshop, Secretary, Department of
Financial Services, underscored Indias ambitious export
target and highlighted the role of financial services in India's
export strategy. He emphasized on further building
negotiating capacities through constant engagement with
academia and other expert bodies. Exim Bank can partner with Government in this effort.
Ms. Harsha Bangari, Managing Director, India Exim Bank in her welcome address stated that India has significant potential
to capitalise on the growing demand for financial services globally and increasing engagements in FTAs would be a key
driver for enhancing Indias financial services exports. She highlighted the growing importance of GIFT city as a major
hub for export of financial services.
The event brought together stakeholders from the Department of Financial Services, Department of Economic Affairs,
Department of Commerce, sectoral regulators including SEBI, RBI, PFRDA, and IRDAI.
Additional Secretary, Department of Commerce shared insights about foreign trade vision of India and importance of
financial services in it. The workshop also had two technical sessions on Scheduling Commitments on Services under WTO
and FTAs by International trade law experts.
In conjunction with the workshop, India Exim Banks e-book titled "Unlocking Opportunities: A Guide to Negotiating
Financial Services in Free Trade Agreements" was released covering various aspects of FTAs.
The workshop concluded with a commitment to continued engagement and collaboration among participants to further
explore the multifaceted dimensions of financial services within the realm of FTAs.
22 | 2024 | JUNE | BANKING FINANCE
