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Private Life Insurance

                    News

IDBI Federal Life Insur-                  PoS staff should sell standardized products: Life

ance fined for violation                  insurers

of norms                                  After the IRDAI allowed over the            conduct by them. The chief executive
                                          counter products in the general and         officer of leading life insurer said that
Irdai has imposed a penalty of Rs 16      health insurance space to be sold by        allowing PoS persons as the second tier
                            lakh on IDBI  point of sales (PoS) persons; life insur-   distributor in the life insurance space
                            Federal Life  ers are planning to approach the regu-      will help increase insurance penetra-
                            Insurance     lator to allow the PoS to sell
                            Company       simple products, such as                                tion by bringing in more dis-
                            Ltd for vio-  term life insurance plans,                              tribution into the system
                            lation of     who require lower training                              and reducing the overall
                                          and technical knowledge.                                cost of distribution.
norms, including higher commission
payment.                                  In comparison to an insurance agent,                    Insurers say that hiring PoS
                                          PoS persons will not have to undergo        persons will be less capital intensive as
"... as directed under the respective     rigorous training as they will be licensed  they can be engaged either by an in-
charges, the penalty of Rs 16 lakh        to sell only standardized products.         surer directly or intermediaries, such as
shall be remitted by the Life Insurer                                                 insurance/corporate agents and insur-
within a period of 15 days from the       The PoS persons will be recognized          ance brokers.
date of receipt of this order," the       through their Aadhaar or PAN (Perma-
Insurance Regulatory and Develop-         nent Account Number) cards. Also, to        Furthermore, lower eligibility criteria
ment Authority of India (Irdai) said      avoid mis-selling, the IRDAI has said       will allow more distributors to be hired.
in its order.                             that insurers or intermediaries hiring      According to the regulator, those who
                                          such persons will be liable for any mis-    have passed Class X can be appointed
IDBI Federal Life was also imposed                                                    as PoS person.
a fine of Rs 5 lakh for payment of
selling and distribution expenses         HDFC Life introduces online unit-linked pension plan
over and above approved commis-
sions. Penalty of Rs 1 lakh was im-                               Private Life insurer HDFC Life announced the launch of
posed for death settlement claim to                               Click2Retire, an online unit-linked pension plan that aims to
master policy holder under non-                                   help individuals plan retirement by starting to invest at as
employer-employee group policies.                                 early as 18 years of age. The plan only charges fund man-
                                                                  agement fee and investment guarantee charge.
"Payment of claims monies in favour
of master policy holder is in             FIPB approved 16 FDI proposals worth crores
violation...the Life Insurer is relying
on only confirmation from the mas-        The Foreign Investment Promotion Board (FIPB) recently
ter policy holder of having taken dis-    cleared 16 FDI proposals worth Rs.1,152.53 crore including that
charge from the respective benefi-        of Edelweiss Tokio Life Insurance, Encore Asset Reconstruction
ciaryā€¯, it said.                          Company and New Laundry Media. Meanwhile, Cadila
                                          Healthcare's FDI proposal of Rs.5,000 crore has been recommended for consider-
                                          ation in cabinet committee on economic affairs, according to an official release.

14 The Insurance Times, December 2015

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