Page 13 - Insurance Times October 2019

Ayushman Bharat likely ESIC to set up 100-bedded hospital for Srinagar, 30-bed-
to reduce rate in state ded hospital for Leh

level Employees' State Insurance Corporation (ESIC) is all set to set-up 100-bedded
hospital at Srinagar and 30 bedded hospital at
Leh. Labour and Employment Minister Santosh
Gangwar has given principle approval in this re-
gard.
The approval has also been accorded to provide
cashless Secondary and Tertiary medical care ser-
vices under Ayushman Bharat package rates to
entitled ESI Beneficiaries. The treatment will be given in the newly implemented
The low pricing of Arogya Ayushman area of 102 designated Districts through Pradhan Mantri Jan Arogya Yojana
Bharat Yojana is causing pain on empanelled hospitals in States.
states government in order to re- A During the meeting, Mr Gangwar announced a cash reward of five lakh ru-
duce rates for similar schemes pees for ace para-shuttler Pramod Bhagat.
which is also sponsored by state.
Max Bupa, Indian Bank sign bancassurance agreement
Therefore, not only states will have
to reconsider re-working the cost of Max Bupa health insurance and Indian Bank have announced a bancassurance
health insurance schemes, hospitals corporate agency agreement
are being gently goaded to reduce through which Max Bupa will
rates given under state schemes to provide bespoke and compre-
match those of Ayushman Bharat. hensive health insurance solu-
tions and services to over 40
National Health Authority and IRDAI million customers of Indian
presented report have considered Bank spread across 2800
the large scale difference in the branch network, through a slew
rates between the Centre's and of digital touch points.
state health scheme. Needless to
As part of the tie-up, Max Bupa
say this difference between states is
will provide customizable product variants, tailor made to meet the differenti-
pushing hospitals to show interest in
the package with higher rates. ated health needs of the bank’s diverse customer base spread across the coun-
try. The offerings include both retail and group health insurance products in-
Health activist Arun Gadre said that cluding Indemnity and Fixed Benefit products.
through Ayushman Bharat the gov-
Ashish Mehrotra, MD & CEO, Max Bupa said, “We are extremely delighted to
ernment is calling on hospitals in
partner with Indian Bank and are committed to help over 40 million custom-
order to work on a higher volume of
patients at lower pricing, but the ers of the bank lead healthier, more successful lives. With growing incidences
move is not entirely beneficial for of lifestyle diseases, health insurance has become one of the most important
the health sector. "There is pressure investments for people today. With our tie up with Indian Bank, we are offer-
on hospitals to reduce the rates, but ing our customisable health insurance solutions to Indian Bank’s strong cus-
no one knows the formula to reach tomer base spread across the country. Indian Bank has a significant presence
agreeable pricing," said Gadre. in South India and this partnership further strengthens Max Bupa’s footprint
in the Southern market.”
A senior official from an insurance
company further stated that due to M.K. Bhattacharya, Executive Director, Indian Bank said, “At Indian Bank, we
low rates, many hospitals are not aim to offer our valued customers a wide range of products and services. With
connecting with Ayushman Bharat our partnership with Max Bupa, we are moving a step ahead to provide our
customers comprehensive health insurance solutions, and assured service ex-
and those who are coming forward,
cellence standards. We hope our customers across the country benefit from
are interested in the high-end pack-
ages only. our partnership and choose quality health insurance products suited to their
health needs.”

The Insurance Times, October 2019 13