Page 53 - SEO Mad Scientist 2020 Report

Test Results: October 2, 2020

It appeared as though all of our GMB sites had indexed and were showing for their "brand name"
(with the exception of the brands that are 100% keyword-based). However, only 1 of the 10 sites
was still showing for target terms. We had previously seen this showing for some target terms,
but then it dropped off.

We expected the site rankings to drop off soon, like our previous tests, and originally speculated
that this may be due to some kind of exact match brand algo that reduces the power of
keyword-relevant brands to stop EMDs. This made sense since upon first crawling the site we
had made assumptions on what the page was about. Once the keyword was recognized as just
the brand, the keyword rankings dropped, but brand rankings maintained.

Another possible answer was that sites were being filtered for target terms due to a duplicate
content algo. We thought this because all of these sites had similar brands but no content.

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