Page 55 - SEO Mad Scientist 2020 Report
P. 55

Test Results: November 20,2020

               In the initial ranking review we noted when searching the primary keyword with the geo modifier,
               the top-ranking GMB listings definitely seem to be leveraging the keyword in the GMB name to
               rank. We seemed to be in parity with top-ranking competitors, which supported the results we
               were seeing. Not to our surprise, all Miami terms saw dramatic increases. All base terms with
               “title”, “loans”, and “Miami” increased.
















































               However, the rankings of “title loan” terms while searching FROM Miami, Florida actually
               appeared to go down slightly. This did surprise us a bit. The only thing we could think of was
               because of the change, the brand name now picked up in some kind of Exact Match algo that
               possibly lowered the listings prominence score.








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