Page 60 - SEO Mad Scientist 2020 Report
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The ranking impact became much more clear when we looked at the primary terms. Here are the
primary terms before and after...
We saw a big ranking decrease when removing the description from a listing that was ranking.
We feel pretty confident in saying the GMB description is not only a ranking factor, but a strong
one at that. But keep in mind, any real long term rankings will rely much more on signals than the
description. So far, we had found the most important GMB listing signal to be the Brand Name
with the second being the description.
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