Page 72 - SEO Mad Scientist 2020 Report
P. 72
Page 1 - Just Contextual Reference
Page 2 - Contextual Reference Inner Linking to Page 1
Page 3 - Contextual Reference Outbound Linking to External Page. (Opt. Web 2.0)
TEST VARIATION #6
Page 1 - Just Contextual Reference
Page 2 - Contextual Reference Inner Linking to Page 3
Page 3 - Contextual Reference Outbound Linking to External Page. (Opt. Web 2.0)
TEST VARIATION #7
Page 1 - Just Contextual Reference
Page 2 - Contextual Reference Inner linking to Page 1 (no keyword reference)
Page 3 - Contextual Reference Outbound Linking to External Page. (Opt. Web 2.0)
TEST VARIATION #8
Page 1 - Just Contextual Reference
Page 2 - Contextual Reference Inner linking to Page 3 (no keyword reference)
Page 3 - Contextual Reference Outbound Linking to External Page. (Opt. Web 2.0)
The 8 variation groups above were set up with just a number for the H1 and URL, with an image
on the page, and a contextual reference to our test keyword. There was no other content. We
used this strategy for multiple reasons - to eliminate variables, get a better idea about recreating
all of these variable tests with Lorum Ipsum content, and run a test with generic content, similar
word count, AND duplicate content.
This put us at 32 different variations for this test. We then collected the data from these tests over
the next 2 weeks to give a final report.
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