Page 69 - SEO Mad Scientist 2020 Report

could respond differently. That’s why creating a big test group and repeating tests is vital to
determine the validity of the findings.

Test Results: July 10, 2020

Our first test group came back with the below results, which held steady since indexing:

● Page #3 - No EXIF data (only one showing and not filtered)
● Page #1 - Keyword in all EXIF data of the image (filtered results)
● Page #5 - No EXIF data (filtered results)
● Page #2 - No EXIF data (filtered results)
● Page #4 - Not indexed

EXIF data didn’t take the #1 spot and didn’t seem to produce any more authority or relevance
over page #3. However, it's not enough to draw any concrete conclusions. We need to run more
tests to ensure the results can be repeated.

Does EXIF Data Help with GMB Local Search?

Test Setup:

We ran the same type of EXIF data tests with GMB, using a made-up keyword and EXIF data. The
data was uploaded directly to the GMB and used Local Viking to track.

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