Page 66 - SEO Mad Scientist 2020 Report

What we know for sure is that Google doesn't strip emojis from URLs, and it looks like if Google is
pulling content directly from your website for the meta description it will not strip the emoji as
well. However, pulling content from the meta title is a different story. Google seems to have no
problem pulling these emojis!

Will Google Strip Emojis from Content Pulled for the Description?

Test Setup:

We theorized that Google wouldn’t strip emojis within the content that was pulled for the
description, so we began a new emoji test. We found a listing where the meta description was
being pulled from the content and edited it to include an emoji, then reindex it.

Test Results: May 29, 2020

When we checked back, it appeared Google does not strip emojis when pulling content from the
site that includes an emoji. The meta description included the emojis we set.

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