Page 71 - SEO Mad Scientist 2020 Report
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authority. We also wanted to know how much power does internal linking have and how is a
contextual link (inbound or outbound) best optimized.
One set of 4 is linking out to a generic page on Wikipedia while another set of 4 is linking to a
web 2.0 we made that had optimization done for our test term. As we conduct these tests we
often come across more variables to test as well, which can double or triple our test variables. We
are also doing each variable test multiple times to confirm the data.
Now let's review the different test variations we have running:
TEST VARIATION #1
Page 1 - Just Contextual Reference
Page 2 - Contextual Reference Inner Linking to Page 1
Page 3 - Contextual Reference Outbound Linking to External Page. (Generic page)
TEST VARIATION #2
Page 1 - Just Contextual Reference
Page 2 - Contextual Reference Inner Linking to Page 3
Page 3 - Contextual Reference Outbound Linking to External Page. (Generic page)
TEST VARIATION #3
Page 1 - Just Contextual Reference
Page 2 - Contextual Reference Inner Linking to Page 1 (no keyword reference)
Page 3 - Contextual Reference Outbound Linking to External Page. (Generic page)
TEST VARIATION #4
Page 1 - Just Contextual Reference
Page 2 - Contextual Reference Inner Linking to Page 3 (no keyword reference)
Page 3 - Contextual Reference Outbound Linking to External Page. (Generic page)
TEST VARIATION #5
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