Page 9 - SEO Mad Scientist 2020 Report

Is There Any Value to Inner Linking in Schema?

Test Setup:

If you already aren't aware you can put hyperlinks in your metadata by using a hyperlink code -
except we use (') instead of ("). So the "How It Works" hyperlink looks like this:
<a href='https://www.800loanmart.com/title-loans-how-it-works/'>How It Works</a>

We wanted to test if there was any SEO inner linking value to these types of links. So we did 2
variations of tests.

1) Using single variable tests we launched multiple 2-page websites, only one using Schema on
the internal page linking back to our homepage with the test keyword.

2) We also went to current sites with Schema on and inserted hyperlinks across their markups.

Test Results: June 5, 2020

Both tests came back inconclusive - movement occurred, but nothing meaningful. This data also
overlapped with a core update, so we have no solid conclusions we can draw.

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