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THE CONTRIBUTORS’ NAMES:     LEN MASTERMAN




 Len Masterman, an English education professor at the University of
 Nottingham in England. His book, Teaching the Media provided a

 framework for critically analyzing news and entertainment media.

 Len's profound insights into how media operate as a global system

 and how we can systematically understand media were
 groundbreaking, and provided a transferrable knowledge

 base for the discipline.
 As Len himself said, "Once you accept
 as a fundamental premise that you

 are dealing not so much with
 reflections of reality but with a

 symbolic system, then a whole set of
 satellite questions immediately
 present themselves. "

 Len devoted his career to exploring
 the media world.

 His Eighteen Basic Principles for media education stand as relevant
 today as when he wrote them in 1989.      /an e-book/.
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