Page 88 - Media&Information Literacy - Good Practices
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THE CONTRIBUTORS’ NAMES




                                                                                             UMBERTO ECO




                                                                     Umberto Eco is a famous Italian theorist of media.

                               Being a university professor, he was engaged in media education of
                               students. As the consecutive supporter of the semiotic theory, U. Eco stated
                               these theoretical opinions in his books which have been published in

                               different languages and emphasized that modern society is inconceivable
                               without the (self) media education.

                               According to U. Eco, our society is split into two groups as to their dealings
                               with the media:
                               -those who do without the critical selection of information received

                               and
                               -those who are able to select and process information.

                               Thus, selection and processing / understanding / analysis of media texts
                               seems to be the basis of people’s media competence in the XXI century.

                               That is why it is necessary to teach people to choose main and useful

                               information. Otherwise, access to this information will be useless.
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